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On season 9 of BUILD Blake Bartlett unpacks what product led growth is and asks what growing product-led businesses looks like in the end user era. Follow along as Blake...
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On season 9 of BUILD Blake Bartlett unpacks what product led growth is and asks what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like Hubspot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS.
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14 OTT 2020 · In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian.
Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing.
All of that and more on this episode of BUILD.
30 SET 2020 · In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth.
In today’s episode Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects.
All of that and more on this episode of BUILD.
16 SET 2020 · In this episode we hear from Brian Rothenberg, a Partner at the early stage venture capital firm, Defy. Brian was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM. Blake and Brian discussed how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach.
All of that and more on this episode of BUILD.
2 SET 2020 · In this episode we hear from Christine Itwaru, the Director of Product Ops at Pendo. Today she unpacks the role of Product Ops and how it came into popularity, when, why and how to incorporate a Product Ops role into your team, and Christine’s prediction of where the Product Ops movement and community will be 5 years from now. All of that and more on this episode of BUILD.
19 AGO 2020 · In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.
5 AGO 2020 · Jay Simons, Atlassian’s President for the last 12 years, joined the company in 2008 when the company was already a product-led success making an estimated $150 million in revenue that year. Now in 2020, Atlassian’s revenue guidance is more than 10X that number at nearly $1.6 billion dollars. Jay has helped lead and grow their product led growth efforts and has created a truly epic revenue engine.
In today’s episode we unpack Atlassian’s secret to creating compounding customer value, how Atlassian uses pricing as a competitive advantage, and the role of human champions in a self-serve customer journey. That and more on this episode of the BUILD podcast.
22 LUG 2020 · In this episode Airtable’s Co-Founder and CEO Howie Liu unpacks the hype and substance of the low-code/no-code movement, the challenges of building a mass market platform with a hugely diverse customer base and how to nail a self-serve strategy in the enterprise. All of that and more in this episode of the OV BUILD podcast.
8 LUG 2020 · In this episode we hear from Wes Bush, founder of the Product Led Institute, author of “Product Led Growth: How to Build a Product That Sells Itself” and fellow PLG enthusiast. Blake and Wes discuss the importance of customer empathy, how to get started with product led growth and why building great products is a lot like bowling. All of that and more on this episode of BUILD.
24 GIU 2020 · In today’s episode hear from Sahir Azam, Chief Product Officer at MongoDB. As Chief Product Officer, Sahir is responsible for product management, growth marketing/operations, and go-to-market strategy across the MongoDB portfolio. During his time there he’s grown the cloud business from zero to over $150 million annually. In this episode Sahir shares how you go from individual adoption to org-wide adoption, MongoDB’s philosophy for monetizing open source software, and how they scaled their open source product using both bottoms up and top down sales motions. All of that and more on this episode of BUILD.
10 GIU 2020 · Datadog is known for being the essential monitoring platform for cloud applications. Alex Rosemblat (VP of Marketing) explains how Datadog generates over half a billion in revenue annually by going both bottoms up with individual developers, as well as top down with technology executives simultaneously in their go-to-market strategy. Blake and Alex also unpack how to decide which leads get human attention, what team owns success metrics in a PLG model, and the best way to cross promote your product. All of that and more on this episode of BUILD.
On season 9 of BUILD Blake Bartlett unpacks what product led growth is and asks what growing product-led businesses looks like in the end user era. Follow along as Blake...
mostra di più
On season 9 of BUILD Blake Bartlett unpacks what product led growth is and asks what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like Hubspot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS.
mostra meno
Informazioni
| Autore | Casted |
| Organizzazione | Casted |
| Categorie | Economia |
| Sito | podcast.openviewpartners.com |
| meg@ov.vc |
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