Info
Learn about the latest in retail technology with Engage3, featuring topics such as Price Image, personalization, agent-based shopping, and much more!
Episodi & Post
Episodi
Post
2 MAR 2021
15 GEN 2020 · Ken and Marcia talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen at GroceryShop in September, 2019.
8 GEN 2020 · Marcia Webb, VP of Specialty Retail at Nielsen, cited research that found that only 10 items in a store drive 50% of consumers’ price image of a retailer. Will retailers of the future use demand pricing? One-to-one pricing? Or another type of pricing? Listen to Ken and Marcia present their differing opinions about the future of price and health personalization in grocery. This is Part 2 of 3 videos of Ken Ouimet’s conversation with Marcia Webb at GroceryShop in Las Vegas in September, 2019.
3 GEN 2020 · Ken Ouimet and Marcia Webb discussed the new role of fresh in personalization, how variable weight products now account for 75% of deli and produce sales, how health can be a differentiator, and why “data without insights is just overhead.” This is Part 1 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen, at GroceryShop in September 2019.
1 GEN 2020 · Ken Ouimet of Engage3 and Wesley Bean of Catalina Marketing talk about providing customers more value not only by carrying healthier-for-you products, but also helping them navigate through store assortments by highlighting product attributes that are specific to their health requirements. They also discussed how retailers should think about their Price Image in terms of their private label offerings. Wes mentions how other retailers can learn from the success of Kroger’s Simple Truth, now a $2B organic health and wellness brand. Ken brings up the rise of attribute loyalty vs. brand loyalty and Wes discusses a new approach to organizational structure from the typical product/category system to a customer-solution orientation.
23 DIC 2019 · Some retailers in Europe are experimenting with giving healthier-for-you items premium shelf placement in stores. Ken Ouimet of Engage3 and Wes Bean of Catalina Marketing discuss how companies can leverage data science to know the customer better, and the challenges of balancing competitive positions with price investments.
19 DIC 2019 · Traditionally, retailers will evaluate their KVIs once a year, but the market is changing faster today than it’s ever changed before, requiring more dynamic KVIs. In this episode, Tim explains why the analysis needs to come down to the store and shopper levels, with items coming in and out of the KVI lists.
19 NOV 2019 · In this episode, Tim Ouimet, President and Co-founder of Engage3, discusses the beginnings of modern pricing strategy and the rise of the supermarket in America, including how Michael Cullen came to be known as "the world's greatest price-wrecker." By rethinking how prices were structured, grocery stores changed how consumers everywhere shopped.
30 SET 2019 · From the evolving relationship between retailers and brands, to how Aldi’s efficiencies are keeping Walmart and Amazon on their toes, Ken Ouimet and Jon Springer discuss some of the hottest topics at last week’s GroceryShop 2019 conference in Las Vegas.
8 AGO 2019 · In retail, you’re managing a portfolio of products. Instead of an investment decision, however, it is a pricing decision of how much you will be investing into each product to lower the price. Markowitz's Efficient Frontier allows you to boil that pricing decision down into 2 dimensions – Price Image and Profit Goals. Listen to how you can make the tradeoff in retail pricing – where you have to manage thousands of pricing decisions to achieve your desired return.
Learn about the latest in retail technology with Engage3, featuring topics such as Price Image, personalization, agent-based shopping, and much more!
Informazioni
| Autore | Marielle Fong |
| Organizzazione | Marielle Fong |
| Categorie | Economia |
| Sito | - |
| - |
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