Ken and Marcia talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen at GroceryShop in September, 2019.