Copertina del podcast

The Consumer Insights Podcast

  • The Power of Asking the Right Questions with Jascina Simeon, Global Head of Consumer Insights and Customer Experience

    20 GIU 2024 · “Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?” In this episode, we are joined by Global Head of Consumer Insights and Customer Experience  https://www.linkedin.com/in/jascinasimeon/ who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies.  We also discuss:  - How context and external factors are crucial to understanding changes in consumer behavior - Why insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they pose - The importance of being open, curious, and brave in the insights industry
    Ascoltato 31 min. 19 sec.
  • Real-World Insights with Bonnie Chiurazzi, Director of Market Insights at Glassdoor

    6 GIU 2024 · How can you maximize the impact of your insights while working in an imperfect world? https://www.linkedin.com/in/bonnie-chiurazzi-6b546545/, Director of Market Insights at https://www.glassdoor.com/about/, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights. We also discuss: - The risks of democratizing the research process - The pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement. - Why businesses should focus product development on early adopters rather than late adopters.
    Ascoltato 25 min. 41 sec.
  • Becoming a Business Intelligence Expert with Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg

    23 MAG 2024 · “Insights aren’t just for marketing. They’re for the whole business”.  And that’s precisely why it’s essential to be a business intelligence expert. In this episode, https://www.linkedin.com/in/nick-rich/, Group VP Insights & Analytics, ex-http://www.intercontinental.com/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth.  We also discuss:  - Why it’s essential to tailor innovation to brands and portfolios - The importance of leveraging existing knowledge to drive commission better research - Why business performance analytics should be priority #1 for insights teams
    Ascoltato 33 min. 53 sec.
  • An Optimistic Outlook for Insights with Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation

    9 MAG 2024 · Uncertainty or opportunity? It’s only a matter of perspective. Drawing upon a wealth of experience in leveraging secondary research foresights, https://www.linkedin.com/in/stephanie-hutchison-b896005/, Principal Divisional Strategy Consultant at https://www.hcsc.com/, joins us to explore the opportunities in the future of the insights industry and share how insights professionals can prepare today to exploit these opportunities and reach their full potential within their businesses. We also discuss: - Stephanie’s step-by-step approach for businesses to build a Future Trends Program  - How AI can help  insights professionals become thought leaders in their organizations - The importance of continuous education in the insights industry, whether formal or informal, to upskill and scale. 
    Ascoltato 26 min. 22 sec.
  • Anticipating The Next Normal with Michael Nevski, Director, Global Insights at Visa

    25 APR 2024 · In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this.  In this episode, https://www.linkedin.com/in/michaelnevski/, Director, Global Insights at https://corporate.visa.com/en/careers.html, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives. We also discuss:  - How to stop the insights function from being seen as a cost center - Practical strategies for building brand trust with consumers - https://www.linkedin.com/posts/michaelnevski_genai-revolution-understanding-chatgpts-activity-7160648421186437120-WreZ/
    Ascoltato 31 min. 38 sec.
  • Empathy, Humility, Action: Driving Change with Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group

    11 APR 2024 · To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible. In this episode, https://www.linkedin.com/in/deepa-iyer-28056a17/, Sr. Director of Market Research and Data Science at https://www.fossilgroup.com/americas-careers/, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise.  Join us as we also discuss:  - How brand-side insights leaders can adopt a consultant mindset - Best practices + what to watch out for when working with insights from a strategic perspective  - The potential impacts of generative AI in the Insights world
    Ascoltato 32 min. 42 sec.
  • Quarterly Review, Q1 2024

    28 MAR 2024 · Join us for this Quarterly Review episode as host https://www.linkedin.com/in/thorolof/ revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
    Ascoltato 28 min. 12 sec.
  • Elevating Insights Through Continuous Learning with Victoria Ng, Director, Consumer Insights at Sodexo

    14 MAR 2024 · A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights. In this episode, https://www.linkedin.com/in/victoria-n-ng/, Director, Consumer Insights at https://us.sodexo.com/industry/campus.html, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights.  We also discuss:  - How combining qualitative and quantitative data helps bring insights to life - The importance of being a storyteller rather than just a “data-teller" - Methods for leveraging emerging technologies like AI in insights work
    Ascoltato 27 min. 55 sec.
  • From Fun Facts to Actionable Insights with Matt Thell, Global Strategy and Innovation Leader at General Mills

    29 FEB 2024 · “Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact? Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives. In this episode, https://www.linkedin.com/in/matt-thell-51954416/, Global Strategy and Innovation Leader at https://www.generalmills.com/, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy. We also discuss: - The i3 process to achieve innovation - How to differentiate problems from opportunities—and how it drastically changes the approach you should take - The importance of building empathy inside the organization to create context-sensitive solutions
    Ascoltato 31 min. 34 sec.
  • Transforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc.

    15 FEB 2024 · Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge. Leveraging her extensive experience in building insights functions from the ground up, https://www.linkedin.com/in/deborah-walker-3a87aa8/, Director — Consumer Insights at https://www.michaels.com/jobs, helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function. We also discuss: - Why insights professionals should be at the forefront of decision-making - The power of taking a “MythBusters” approach to insights work - Strategies to tackle analysis paralysis and unlock powerful insights
    Ascoltato 27 min. 26 sec.

Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how...

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Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
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