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Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how...
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Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
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7 NOV 2024 · Is data the new oil?
In this episode, we welcome https://www.linkedin.com/in/dforeman/, insights entrepreneur and former president of https://esomar.org/, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world.
We also discuss:
- How the insights industry would look if it were built today
- Why data is so valuable
- The importance of spending time outside the insights space
- How to use a data curation approach to build customer affinity
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24 OTT 2024 · As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data?
To tackle these pressing issues—and raise even more—we’re joined by https://www.linkedin.com/in/febroniaruocco?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app, Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses.
We also discuss:
- Why effective stakeholder management and communication are more essential than ever
- Broader implications of AI in the insights industry
- The importance of starting every project with commercial impact in focus
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10 OTT 2024 · The secret to leveraging real value from AI in qualitative research is thinking like a user, not an investor—and discerning the data.
In this episode, we’re joined by https://www.linkedin.com/in/a-a-ron-cannon?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app, CEO & Co-Founder at http://outset.ai, as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights at scale—without the traditional time and cost limitations.
We also discuss:
- How to avoid common pitfalls in AI adoption by focusing on user needs and real-life applications.
- The importance of thinking iteratively and adapting as research progresses.
- How to balance depth and scale when conducting research.
- The power of mixed-methods research + how AI can enhance both qualitative and quantitative approaches.
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26 SET 2024 · By next year, 70 to 80% of all the data we receive will be unstructured. Is your organization prepared?
In this episode, we are joined by https://www.linkedin.com/in/victoriagnatoka/, Customer Experience Product Manager at https://careers.expediagroup.com/. Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned into quality, actionable insights through AI, data engineering and other technologies.
We also discuss:
- Strategies to unlock the full potential of unstructured data.
- How to focus on actionable, high-impact insights rather than getting overwhelmed by data overload.
- Why integrating data across channels is crucial for comprehensive customer understanding.
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12 SET 2024 · The world of insights is continuously expanding. But what does that mean for insights professionals? And what skills do you need to stay ahead as the industry evolves?
In this episode, we dive deep into these topics with https://www.linkedin.com/in/bipul-markan-21297217/, Head of Research and Insights MENA at https://www.assemblyglobal.com/. He encourages insights leaders to broaden their capabilities, embrace new tools, and foster a culture of learning within their teams to navigate the shifts in consumer behavior and the world of insights.
We also discuss:
- How synthetic data offers valuable opportunities in market research, especially for experimentation and data augmentation.
- How to supplement traditional research methods with newer methodologies.
- Why advanced analytics are worth the investment.
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29 AGO 2024 · Want to elevate your career in insights? Start thinking like a toddler.
In this episode, we're joined by https://www.linkedin.com/in/seanmccullough42/, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at https://www.molsoncoors.com/. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.
We also cover:
- The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
- Why new research isn’t always the answer + how to maximize the use of existing resources
- The power of understanding all consumer demographics to maximize market potential and enhance engagement.
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15 AGO 2024 · Insights isn’t a standalone discipline.
The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs.
In this episode, we’re joined by https://www.linkedin.com/in/tara-kenneway-9090923/, Senior Brand Strategist and Insights Manager at https://www.t-mobile.com/, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.
We also discuss:
- Why it’s essential to talk to consumers early and often.
- How communities can be a powerful resource in your insights toolbox.
- How to make more time for experimentation in your everyday work.
4 LUG 2024 · Join us for this Quarterly Review episode as host https://www.linkedin.com/in/thorolof/ revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
Stay tuned for the next season of the Consumer Insights Podcast coming in August.
20 GIU 2024 · “Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”
In this episode, we are joined by Global Head of Consumer Insights and Customer Experience https://www.linkedin.com/in/jascinasimeon/ who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies.
We also discuss:
- How context and external factors are crucial to understanding changes in consumer behavior
- Why insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they pose
- The importance of being open, curious, and brave in the insights industry
6 GIU 2024 · How can you maximize the impact of your insights while working in an imperfect world?
https://www.linkedin.com/in/bonnie-chiurazzi-6b546545/, Director of Market Insights at https://www.glassdoor.com/about/, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.
We also discuss:
- The risks of democratizing the research process
- The pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement.
- Why businesses should focus product development on early adopters rather than late adopters.
Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how...
mostra di più
Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
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Informazioni
| Autore | Sweet Fish |
| Organizzazione | Sweet Fish |
| Categorie | Marketing , Gestione , Carriere |
| Sito | www.spreaker.com |
| producers@sweetfishmedia.com |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
