How can you maximize the impact of your insights while working in an imperfect world?

Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.

We also discuss:

• The risks of democratizing the research process
• The pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement.
• Why businesses should focus product development on early adopters rather than late adopters.