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If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural...
mostra di più
If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural science can help us answer the key challenges facing business today. It explains why every business, big or small, needs to better understand behaviour to succeed.
The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world.
You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research.
It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how.
Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc
mostra meno
The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world.
You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research.
It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how.
Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc
4 SET 2022 · In this special edition of The Behaviour Business Podcast, Richard Chataway had the pleasure of speaking to Dr Tessa Misiaszek and Dr Matt Johnson about their brand new book: ‘Branding That Means Business’. In this fascinating conversation with Tessa and Matt, they discussed how easy it is for companies to be caught woke washing in a digital age, how brand purpose isn’t worth a penny without authenticity, and they talk about whether it is it possible for a plain white t-shirt to make a personal connection with a customer, when it’s one of thousands sold by a behemoth like Amazon.
Drs Tessa Misiaszek and Matt Johnson’s book ‘Branding That Means Business’ is released in the UK on 15th September and is available for pre-order on Amazon and at all good bookshops. https://www.amazon.co.uk/Branding-that-Means-Business-Economist/dp/1788168666/ref=sr_1_1?crid=1I0UYLW5YF4D2&keywords=Branding+that+means+business&qid=1661184160&sprefix=branding+that+means+business%2Caps%2C110&sr=8-1
And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc
Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
4 LUG 2022 · In this episode of the Behaviour Business Podcast, Richard Chataway chats with Andrea Belk Olson, author of ‘What to Ask - How to Learn What Customers Need But Don’t Tell You’.
From starting a tech start-up right out of college, to working for global behemoths and mid-size companies, Andrea has garnered a wealth of insight into different working environments, management styles and company mindsets. And while on first glance they look like they would face very different challenges, Andrea found that, in fact, big or small, start-up or long established companies all faced the same obstacle. They simply didn’t understand their customers.
In this fascinating conversation with Richard Chataway, Andrea Belk Olsen explains how without thinking critically you will never understand what your customers want; how focusing on the things you can measure can ultimately be meaningless; and she also challenges us to think differently about chairs.
Andrea Belk Olson’s new book ‘What To Ask - How to Learn What Customers Need But Don’t Tell You’ is available to purchase at all good bookshops or at www.andreabelkolson.com
And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc
Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
23 MAG 2022 · In this episode of The Behaviour Business podcast, Richard Chataway speaks to Sam Tatam, Global Head of Behavioural Science at Ogilvy, and author of the newly released book 'Evolutionary Ideas'. Sam’s book, Evolutionary Ideas, is a treasure trove of fascinating stories and insights into how many of the problems we face in organisations can be solved by looking at the science – and in particular by looking to nature.
Together they discuss how a kingfisher can create the design of a new train, how Russian dolls inspire how cosmetics are made, and how making passengers walk seven times as far to collect their luggage from the baggage carousel can make people complain less, not more.
Sam's new book 'Evolutionary Ideas' is on sale now, you can buy your copy here: https://linktr.ee/evolutionaryideas
And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc
Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
13 FEB 2022 · In this episode of the Behaviour Business podcast, Richard Chataway speaks to Louise Ward, co-host of the Behavioural Science Club, about her incredible learning journey. Just 18 months ago Louise was a self-confessed new comer to the world of Behavioural Science. However, in that short time, she’s gone from picking up a copy of Rory Sutherland’s ‘Alchemy’ to interviewing some of the leading behavioural scientists in the world, including Cass Sunstein and Katy Milkman.
In less than two years, Louise has helped to create the inspirational Behavioural Science Club, a LinkedIn group of people of over 5000 people globally, all with a desire to learn more about behavioural science. During her chat with Richard, Louise gives the inside track on the upcoming books all behavioural science enthusiasts should look out for over the next few months, and imparts the insights she has gained from the many leading industry experts she has spoken to. And of course, there are all the details you need on how you can too can join the Behavioural Science Club community.
Join the club here: https://www.linkedin.com/groups/13871707/
Buy The Behaviour Business here: https://amzn.to/37e3Mwc
25 NOV 2021 · The Behaviour Business Episode 14 - 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' with Matt Johnson PhD
The Behaviour Business podcast is back after a short hiatus with a fascinating chat with neuroscientist, writer, researcher and speaker Matt Johnson PhD, co-author of 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains'
Matt Johnson received his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. He explains how to apply this neuroscientific perspective to better understand consumer experience and decision making. He advises start-ups, big and small, including Nike as an expert-in-residence, and has contributed to major news outlets including Forbes, Entrepreneur and Business Insider.
In this chat, Matt covers a lot ground and reveals some fascinating insights, touching on how the film '50 First Dates' can reveal the secrets of how memories are formed, the lengths movie lovers will go to in order to eat popcorn in the cinema, and how making sure you never pay for something with a crisp fifty pound note will save you a lot of pain.
Matthew’s book 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' is out now and available from Amazon, The Book Depository, Wordery, and all good book shops.
Still haven’t got round to reading ‘The Behaviour Business’? Get 25% of The Behaviour Business book using the code "BB2021" here: http://bit.ly/2RTlAXQ
6 GIU 2021 · We continue season 2 of The Behaviour Business podcast with a fascinating chat with behavioural economics expert Melina Palmer, author of the newly released ‘What Your Consumers Want and Can’t Tell You’, a brilliant book explaining the neuroscience of consumer behaviour. Founder and CEO of The Brainy Business, Melina provides behavioural economics consulting to businesses of all sizes from around the world, and brings behavioural economics out of the academic arena and into practical application for businesses. Melina may well be familiar to you from her own award-winning podcast, ‘The Brainy Business’, and in this conversation about her newly released book, Melina describes what inspired her to write it, the concept of 'behavioural baking', the importance of correctly defining a problem before you try to solve it, her favourite behavioural biases, and the relevance of memory for brands. Plus find out how Ed Sheeran’s ketchup habit can surprise and delight!
Listeners to The Behaviour Business are also lucky enough to get access to a free bonus chapter of Melina’s new book ‘What Your Consumer’s Want and Can’t Tell You’. To take advantage of this simply visit www.thebrainybusiness.com/behaviourbusiness (note that’s the UK spelling of 'behaviour')!
To find out more about Melina and The Brainy Business, or to listen to her podcast, visit www.thebrainybusiness.com
Melina’s book ‘What Your Consumers Want and Can’t Tell You’ is out now and available from Amazon, The Book Depository and Wordery.
Still haven’t got round to reading ‘The Behaviour Business’? Get 25% of The Behaviour Business book using the code "BB2021" here: http://bit.ly/2RTlAXQ
3 MAG 2021 · Welcome to season 2 of The Behaviour Business podcast. In season 1, we heard from 25 experts about the diverse ways that behavioural science can be applied for business success, with each episode covering a different area explored in my book.
Since I started those interviews in 2018, there’s been a lot of great books published that give us a better understanding of behaviour, and it’s importance for business.
So in season 2, I’m going to be speaking to authors of some of those books, to give you a flavour of their work, and to find out about the latest thinking about behaviour - and what it means for business.
To open season 2, I couldn’t have hoped for a better interviewee than Andy Nairn, who talked to me about his new book 'Go Luck Yourself' (out in June 2021). It’s no exaggeration to say Andy is one of the leading brains in UK advertising, having been named by Campaign magazine the top brand strategist in the UK, for the 3rd time in a row. Business Insider has also named him one of the top 5 creative people in world advertising. He's won an astonishing 24 IPA Effectiveness Awards as well as the top 2 planning prizes in the USA.
He is one of the 3 founders of Lucky Generals, a creative company that has been shortlisted for Campaign's Agency of the Year for 5 years in a row, and also chairs Dark Horses, a sports marketing agency for those who want to break away from the field (shortlisted for Young Agency of the Year at the BT Sports Industry Awards, for the last 2 years in a row).
I spoke to Andy about his first book GO LUCK YOURSELF, which is a fantastic read and full of wit and wisdom about how brands can use luck, good and bad, to their advantage. A huge thanks to Andy for sparing the time to talk to me about it. And you can feel great about reading his book too, as all the royalties go to help working class kids get a lucky break into the creative industry.
Pre-order Andy's book on Amazon here: https://amzn.to/2RimYGY
We had a fascinating chat about Andy’s book and the concept of luck, and why so much of what we do in business ignores it. If you’re looking for your business to rectify some bad luck – and let’s be honest there’s plenty of that around at the moment – or make the most of some good luck, there’s a lot to learn here. I hope you enjoy our conversation.
In the conversation Andy and I discuss this brilliant Lucky Generals Super Bowl Amazon ad: https://www.youtube.com/watch?v=xxNxqveseyI
Get 25% of The Behaviour Business book using the code "BB2021" here: http://bit.ly/2RTlAXQ
30 DIC 2020 · John Wanamaker famously said "Half of all my advertising spend is wasted - the problem is I don't know which half." 75% of all viewable online ads are totally ignored by consumers. How do make sure that the brands we create are noticed, remembered, and (most importantly) bought?
Any business needs to get people to buy it's products and services to generate revenue, and this is the goal of marketing. But a lot of marketing doesn't succeed. Assuming you've created a great product or service, and developed it as a brand - how do you then get people to buy it?
Behavioural science, by giving us a better understanding of how and why people actually buy, has given us ways of delivering more effective marketing, including by informing the growing discipline of marketing science. In this episode you'll hear from leading experts about this, as well as why you shouldn't necessarily lower a product's price to get more sales, and why killing the Milky Bar kid is generally a bad idea.
In this episode you'll hear from:
- Leigh Caldwell, co-founder of The Irrational Agency, on why having the cheapest product is not always good, and why the context of our pricing decisions is critical;
- Nick Mason, founder of Turtl, on the importance of visual information in marketing and why B2B marketing needs to appeal to more emotional (not rational) drivers of behaviour;
- Mike Follett, co-founder and MD of Lumen Research, on why people are very, very good at ignoring marketing, and how to win the battle for attention to deliver marketing success;
- Kate Waters, Director of Client Strategy at ITV, on how to shorten the odds of creating great marketing campaigns, and why the incentives often mean that innovation is prioritised over effectiveness in advertising;
- Sam Tatam, Head of Behavioural Science at Ogilvy Consulting, on how behavioural science adds value to marketing through generating effective counter-intuitive solutions, and by giving a scientific foundation to creativity.
If you want to know how to understand get people to buy - in other words to simply do marketing better - then have a listen.
Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc
30 NOV 2020 · Why is going to a foreign supermarket so confusing? Why did the very first car ads not feature a car? And whatever happened to Douglas, the animated trombonist from the Lurpak ads?
Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spent on developing and advertising brands every year - but how do they help businesses sell more? And how do we create effective brands that drive purchase?
In this episode we hear from some leading experts on how behavioural science explains how brands help us buy - in particular, how some of our most common heuristics (mental shortcuts) are actually the brands we see everyday.
We'll also find out why an ad for Yorkshire Tea reduced me to tears, and why there is always a packet of Australian biscuits in my fridge.
In this episode you'll hear from:
- Richard Shotton, author of 'The Choice Factory', on how brands help us navigate a complex world, and why it's not enough for brands to claim to have a higher purpose to sell more product;
- Eaon Pritchard, author of 'Where Did It All Go Wrong', on the value (or not) or brand tracking, the foreign supermarket problem, and why Australian chocolate tastes different;
- Oliver Payne, author and founder of The Hunting Dynasty, on the origins of brands, the first supermarkets and how brands fit into our mental models;
- Kate Waters, Director of Client Strategy at ITV, on how to create the right associations for leading brands such as Ocado and Lurpak, and the importance of imaginative repetition;
- Sam Tatam, Head of Behavioural Science at Ogilvy Consulting, on the importance of creating consistent and distinctive brands.
If you want to know how to create effective brands that make people buy, then have a listen.
Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc
25 OTT 2020 · You may have a picture in your mind of your 'typical' customer - but, in reality, that person probably doesn't exist. And, when you do speak to your real-life customers, what they tell you about why they buy your products or services (or don't) is likely only 50% of the story. If you want to truly understand why your customers behave as they do, then behavioural science can help - in this episode we explore how.
In this episode, you'll hear about some of the ways we can better find out what drives people (in both B2C and B2B worlds) to purchase, and the tools available to do so, from leading experts:
- Duncan Smith, MD of MindLab, on how implicit research helps us understand the differences between what people say, and what they do;
- Hannah Lewis, founder of Behave London and MindMafia.com, on how behavioural science completely changes the ways we think about marketing to our customers;
- Oli Payne, founder of The Hunting Dynasty, on why making people aware of your products or services is very different to making them buy, and why we don't have enough legs(!);
- Leigh Caldwell, partner at The Irrational Agency, on why it's worth investing in research techniques that can help you better predict customer behaviour;
- Richard Shotton, founder of Astroten and author of 'The Choice Factory', on the importance of using actual data on behaviour rather than just trusting what people say;
- Mike Follett, MD of Lumen Research, on how a focus on measuring attention helps give businesses and marketers "solid ground" to understand how to sell better.
If you want to know how to better understand the lifeblood of your business - your customers - then have a listen.
Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc
If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural...
mostra di più
If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural science can help us answer the key challenges facing business today. It explains why every business, big or small, needs to better understand behaviour to succeed.
The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world.
You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research.
It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how.
Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc
mostra meno
The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world.
You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research.
It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how.
Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc
Informazioni
| Autore | Richard Chataway |
| Organizzazione | Richard Chataway |
| Categorie | Economia |
| Sito | www.behaviourbusiness.com |
| info@communicationscience.co.uk |
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