In this episode of The Behaviour Business podcast, Richard Chataway speaks to Sam Tatam, Global Head of Behavioural Science at Ogilvy, and author of the newly released book 'Evolutionary Ideas'. Sam’s book, Evolutionary Ideas, is a treasure trove of fascinating stories and insights into how many of the problems we face in organisations can be solved by looking at the science – and in particular by looking to nature.

Together they discuss how a kingfisher can create the design of a new train, how Russian dolls inspire how cosmetics are made, and how making passengers walk seven times as far to collect their luggage from the baggage carousel can make people complain less, not more.

Sam's new book 'Evolutionary Ideas' is on sale now, you can buy your copy here: https://linktr.ee/evolutionaryideas

And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc

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