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The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know...
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The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.
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13 NOV 2024 · Social media can be a powerful tool for building brand awareness, whether managed by a social media agency or an in-house team. On this podcast, we discussed the essential elements of successful social media branding, including the importance of a clear strategy, consistent content, and authentic engagement to connect with audiences. We also cover the value of influencer partnerships, user-generated content, and cross-platform approaches to increase visibility and trust. Finally, we highlight the role of data analytics and trends in refining a brand’s social presence, ensuring that each post effectively reaches and resonates with the right people.
6 NOV 2024 · In this episode, we chatted about the distinct marketing strategies required for new versus established businesses. We explored how new businesses focus on building guerilla marketing tactics, reaching broader audiences, and cost-effective tactics, while established businesses emphasize customer retention, loyalty, and consistency across channels. From goals and audience targeting to budget allocation and success metrics, we broke down the unique challenges and opportunities at each stage. Join us as we discussed how businesses can effectively adapt their strategies to grow and thrive, regardless of their place in the market.
30 OTT 2024 · There is a power in buyer personas in marketing, that can be underutilized. We talked today about using the example of "Compassionate Carrie," a fictional persona for a volunteer program, we explored how a well-crafted persona goes beyond demographics to capture the emotional drivers, motivations, and needs of your audience. We emphasized the importance of deep research, addressing common objections, and continuously evolving your personas to create targeted marketing that resonates on a personal level, ultimately improving messaging, advertising, and overall strategy.
Read or watch more at: https://elevatedmarketing.solutions/the-untapped-potential-of-buyer-personas-stop-overlooking-what-matters
23 OTT 2024 · In this episode, we dive deep into the world of content distribution and explore the many ways to get your content seen by the right audience. We discuss how to identify the best platforms for your brand, from mainstream channels like LinkedIn and Instagram to niche communities on Reddit, Quora, and Discord.
Learn how to tailor your content for different platforms, the importance of format and frequency, and why collaborative efforts can amplify your reach. Whether you’re repurposing content into infographics, using TikTok snippets, or running ads to promote your content, we cover a range of strategies to maximize visibility and engagement.
Tune in to discover how to think outside the box and refine your content distribution strategy for real impact!
Read our full blog over at https://elevatedmarketing.solutions/maximizing-content-distribution-how-to-get-your-content-seen
16 OTT 2024 · In this episode, we chatted about how marketers can use AI as a supportive tool without compromising their brand's authenticity. We discuss our initial hesitation around AI, the dangers of relying on it for generic content, and the importance of guiding it with specific prompts to match our unique voice. Highlighting the ethical considerations, we explore using AI for brainstorming and content creation while emphasizing that AI should enhance, not replace, the human touch that builds trust with our audience. Tune in to learn how to balance AI with creativity for more effective marketing strategies.
9 OTT 2024 · In this episode, we chat about holiday marketing strategies beyond the typical Black Friday and Cyber Monday frenzy. We'll discuss how starting early, optimizing your website, and creating intentional, value-driven promotions can make your business stand out during the entire holiday season.
Plus, we'll cover the importance of catering to loyal customers, diversifying your content, and not overlooking the power of email marketing to connect with shoppers in meaningful ways. Tune in for tips to make your holiday marketing both effective and customer-centric!
Read the blog post or watch over at: https://elevatedmarketing.solutions/holiday-marketing-strategies-beyond-black-friday
2 OTT 2024 · In this podcast, we explored the benefits of video podcasting and how it can amplify your content strategy by repurposing material across multiple platforms.
We discussed how combining video with audio podcasting allows for greater audience engagement, more visibility on social media algorithms, and the ability to produce various marketing assets, like short-form videos, blogs, and social media posts, from a single recording session.
We also emphasized that video production doesn't have to be complicated, and authenticity is what truly resonates with audiences. Ultimately, it's about creating valuable content and connecting with viewers in a more personal, engaging way.
25 SET 2024 · Marketing is often misunderstood as a quick solution for instant revenue, but in reality, it’s a long-term investment that requires patience and strategic planning.
Expecting immediate ROI can lead to disappointment and poor decisions, especially for new businesses still building brand awareness.
While short-term strategies like paid ads may offer quicker insights, long-term approaches like SEO take time to deliver sustainable results.
Setting realistic goals, focusing on data-driven decisions, and understanding that marketing success is a gradual process can prevent burnout and ensure lasting growth.
18 SET 2024 · In times of economic downturn, strong brand positioning becomes critical to maintaining a competitive edge and fostering customer loyalty.
By clearly communicating your brand's unique value, you can stand out amidst heightened competition, build consumer confidence, and resist the temptation of price wars.
A well-positioned brand focuses on its core strengths, targeting the right audience while creating an emotional connection that reassures customers in uncertain times.
Rather than broadening your appeal, doubling down on your brand’s identity helps preserve loyalty and trust, ensuring long-term growth and resilience when the economy recovers.
Read, Listen, or Watch the full episode here: https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success
11 SET 2024 · Join us in learning why bias in marketing is a natural yet often overlooked challenge that influences decision-making, messaging, and campaign outcomes. It stems from personal experiences, cultural norms, generational perspectives, and cognitive shortcuts, impacting how marketers interpret data and connect with diverse audiences. Addressing biases, such as confirmation, cultural, generational, and stereotyping, requires conscious acknowledgment, diverse team collaboration, and a commitment to data-driven insights. By recognizing and mitigating biases, marketers can create more inclusive, effective strategies that resonate authentically with their target audience
The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know...
mostra di più
The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.
mostra meno
Informazioni
| Autore | Elevated Marketing Solutions |
| Organizzazione | Elevated Marketing Solutions |
| Categorie | Marketing |
| Sito | elevatedmarketing.solutions |
| info@elevatedmarketing.solutions |
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