• EP #132 How To Build A Content Strategy

    12 GIU 2024 · Today, we explored a topic that's at the core of our expertise and passion: content marketing. In this episode, we unraveled the intricacies of crafting a robust content marketing strategy. From defining clear, actionable goals to understanding your target audience and staying ahead of your competitors, we covered the essential steps to create compelling and effective content. We’ll also discussed the importance of auditing your existing content, choosing the right content types, and planning your content distribution to maximize impact.
    18 min. 47 sec.
  • EP #131 The Power of Giving: How 80% Value and 20% Promotion Transforms Social Media Engagement audio

    6 GIU 2024 · In this episode of the Elevated Marketing Dot podcast, we chatted about the enduring power of giving, especially within social media. We explored the 80/20 rule, a fundamental strategy that emphasizes providing value 80% of the time and promoting your brand just 20% of the time.  This approach helps build meaningful connections and fosters engagement by focusing on educational, fun, and relatable content. By sharing industry insights, user-generated content, and celebrating significant events, you can position your brand as an authority and create a loyal community of supporters. Additionally, we discuss the importance of understanding your audience and tailoring your content to their preferences. Different demographics seek different types of content, and knowing what resonates with your target audience is key to successful social media marketing. We also highlight how incorporating creativity and social proof into your promotional efforts can enhance their effectiveness. Join us as we uncovered how consistent, value-driven content can help you achieve your business goals and build lasting brand loyalty.
    19 min. 22 sec.
  • EP #130 Words, Images, and Algorithms: The Future of Facebook Ad Targeting

    29 MAG 2024 · In the latest Elevated Marketing Dot Podcast, we talked about the shift happening in Facebook ad targeting. With the traditional reliance on detailed demographic data diminishing, marketers now face the challenge of connecting with their audience through compelling words and images alone. This episode explores how Meta’s new algorithm-driven approach emphasizes the importance of creativity and high-quality content, leveraging machine learning to find the right audience based on engagement and conversion data. Join us as we discuss why this happened and how we adapt to this new landscape, from crafting engaging stories and visually appealing ads to understanding the synergy between human creativity and machine precision. Whether you’re a seasoned marketer or just starting, this episode offers valuable insights on thriving in the evolving world of Facebook advertising.
    15 min. 31 sec.
  • EP #129 Understanding the Positives and Negatives of Utilizing Guarantees in Your Marketing Efforts

    22 MAG 2024 · In the latest episode of Elevated Marketing Podcast, we thoroughly discussed the use of guarantees in marketing strategies. We covered the dual-edged nature of guarantees—highlighting how they can build consumer trust and increase sales, while also exposing businesses to potential risks and abuses.  Our discussion navigated through the benefits, such as enhanced product quality and competitive advantage, and the challenges, including operational burdens and the possibility of customer exploitation. Tune in to gain a comprehensive understanding of when and how to effectively implement guarantees in your marketing efforts.
    13 min. 9 sec.
  • EP #128 Top Email Automation Strategies Worth Implementing

    15 MAG 2024 · In this episode, we explore the sophisticated world of email automation, discussing how it can streamline your marketing efforts without losing the personal connection that's so crucial to consumer engagement. From understanding the fundamental mechanics of email automation, such as triggers and workflows, to discussing strategies that prevent your messages from becoming just another overlooked email, we've got you covered. Join us as we uncover the best practices for crafting welcome emails, managing abandonment series, executing post-purchase follow-ups, and more, all designed to enhance your marketing efficiency and keep your communication fresh and relevant. Whether you're a seasoned marketer or new to the field, this podcast will provide you with invaluable insights into making email automation a powerful tool for building stronger customer relationships.
    15 min. 21 sec.
  • EP #127 Should I Care About How Many Organic Social Media Followers I Have?

    8 MAG 2024 · In this Elevated Marketing Dot podcast episode, we talked about the evolving metrics of social media success, questioning the real value of followers in an age where engagement and content relevance reign supreme. We explored how algorithm changes on platforms like TikTok and Instagram have shifted the focus from follower counts to meaningful interactions, emphasizing the importance of creating quality, engaging content. Join us as we uncover why a strategy focused on engagement rather than followers can lead to a more effective social media presence and greater digital success.
    12 min. 37 sec.
  • EP #126 The Cost of Overthinking and Underthinking Your Marketing

    30 APR 2024 · In this episode, we talked about the critical balance marketers must strike between overthinking and underthinking their strategies—a dilemma that can lead to either paralysis by analysis or hasty, ineffective campaigns. Overthinking often results in missed opportunities and delayed decision-making, as the quest for perfection overshadows the practical need for action.  Conversely, underthinking skips essential planning and research, leading to wasted resources and campaigns that fail to resonate. We explored how adopting a balanced approach, underpinned by data-driven decisions and iterative testing, can help marketers avoid these pitfalls and optimize their efforts for better outcomes. Join us as we unpack these concepts, offering insights and strategies to navigate the marketing tightrope effectively.
    12 min. 17 sec.
  • EP #125 TikTok Metrics That Matter

    24 APR 2024 · In the latest episode of our podcast, we dove into the world of TikTok metrics, unraveling the layers of data that drive success. From the crucial importance of understanding organic metrics to the nuanced world of paid advertising metrics, our discussion offers a comprehensive guide for anyone looking to maximize their presence and effectiveness on TikTok.  Join us as we explore the significance of everything from video views and follower growth to engagement rates and conversion analytics, offering insights and tips on how to interpret these numbers to your advantage. Whether you're a seasoned marketer or just starting out, this episode is packed with valuable information designed to help you navigate the complexities of TikTok metrics.
    23 min. 29 sec.
  • EP #124 How Organic and Paid Social Media Work Together

    17 APR 2024 · In our latest podcast episode, we dove into the dance between organic and paid social media strategies, exploring how they've evolved from standalone approaches that can significantly amplify a brand's online presence.  We shed light on the power of algorithm updates on organic content, especially videos, and reels, which now reach beyond just followers to engage with a broader audience.  Additionally, we dissected the changing landscape of paid advertisements in response to privacy policies, emphasizing the precision and targeted reach they offer.  We revealed how harmonizing organic and paid efforts can create a cohesive strategy that not only elevates brand visibility but also fosters community and drives engagement.  Join us as we leverage the synergy between these two powerhouses for enhanced brand impact.
    21 min. 33 sec.
  • EP #123 How Design Influences The Cost of Advertising

    10 APR 2024 · In the latest episode of the Elevated Marketing Dot Podcast, listeners are taken on an enlightening journey through the intricacies of advertising costs in the digital age. This comprehensive discussion sheds light on the delicate interplay between creativity and strategy, crucial for navigating the complexities of digital advertising. From understanding the pivotal role of design in influencing advertising costs to mastering the art of crafting effective campaigns across various platforms and audience segments, this episode offers invaluable insights. Business owners and marketers alike will learn not just about managing costs, but also about harnessing the power of creative execution to enhance their brand's presence online. Whether you're aiming to deepen your knowledge on audience targeting, explore the nuances of design in advertising, or seek strategies to balance creativity with budget, this podcast episode promises to equip you with the tools and perspectives needed to thrive in the digital marketing landscape.
    12 min. 7 sec.

The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know...

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The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.
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