In this episode, we chatted about the distinct marketing strategies required for new versus established businesses. We explored how new businesses focus on building guerilla marketing tactics, reaching broader audiences, and cost-effective tactics, while established businesses emphasize customer retention, loyalty, and consistency across channels. From goals and audience targeting to budget allocation and success metrics, we broke down the unique challenges and opportunities at each stage. Join us as we discussed how businesses can effectively adapt their strategies to grow and thrive, regardless of their place in the market.