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EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news...
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EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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EDGE of the Web Radio
EDGE of the Web Radio
699 | Cognitive Bias in Marketing w/ Garrett Sussman
24 LUG 2024 · Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web! Key Segments: [00:03:53] Reintroducing Garrett Sussman [00:04:57] What are AI Overviews on the SERP? [00:07:37] Understanding Consumer Intent [00:11:01] Garrett’s Cognitive Bias Concepts [00:13:11] EDGE of the Web Title Sponsor: http://edgeofthewebradio.com/site [00:23:25] Serving Consumer Bias [00:27:00] EDGE of The Web Sponsor: http://edgeofthewebradio.com/site [00:32:24] Can You See Bias Through Analytics? [00:39:31] Final Thought From Garrett
698 | News from the EDGE | Week of 7.15.2024
17 LUG 2024 · Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero. Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily Ray finds Google Search Liaison intrigued, stating that they see value and will ‘pass it on’. Last up, Amazon has released their AI shopping assistant, Rufus, to the public. Rufus is intended to create a personally tailored e-commerce shopping experience for each and every customer, pushing Amazon further along in the AI race. Be sure to tune in to this episode for all the latest SEO awesomeness and we will see you next week for the big 700!
News from the EDGE: [00:01:55] Google AI Overviews only show for 7% of queries, a new low [00:05:24] Google Says There’s No Way To Block Content From Discover Feed [00:08:31] EDGE of the Web Title Sponsor: http://edgeofthewebradio.com/site Captain Obvious: [00:10:30] Podcasting ain’t easy! AI Blitz: [00:13:23] Amazon’s AI shopping assistant Rufus is live for all U.S. customers [00:17:16] OpenAI is ‘going to build a search product’ [00:19:02] EDGE of the Web Sponsor: https://edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:20:02] Google To Host More Creator Meetings [00:21:04] Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore [00:21:36] Google: Core Update Expected In The Coming Weeks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: https://twitter.com/erinsparks Twitter: https://twitter.com/MordyOberstein Twitter: https://twitter.com/themann00 Twitter: https://twitter.com/edgewebradio Resources:
- https://searchengineland.com/google-ai-overviews-visibility-new-low-444048
- https://www.searchenginejournal.com/google-says-theres-no-way-to-block-content-from-discover-feed/522148/
- https://searchengineland.com/amazon-rufus-live-444097
- https://searchengineland.com/openai-search-product-atlantic-444089
- https://www.seroundtable.com/google-creator-meetings-37727.html
- https://www.seroundtable.com/google-ai-overviews-reddit-or-quora-drop-37724.html
- https://www.seroundtable.com/google-core-update-expected-in-coming-weeks-37739.html
#StandwithUkraine edgeofthewebradio.com/ukraine
697 | AI Overview Optimization w/ Garrett Sussmann
16 LUG 2024 · Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web! Key Segments: [00:03:07] Introducing Garrett Sussman [00:06:48] Fundamental Changes in Search [00:13:42] EDGE of the Web Title Sponsor: http://edgeofthewebradio.com/site [00:14:59] Google’s Shift Into AI [00:25:55] EDGE of The Web Sponsor: http://edgeofthewebradio.com/site [00:27:07] How Are AI Overviews Changing The Way Users Consume Information? [00:33:38] Thinking Through Optimizing for AI Overviews Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/garrettsussman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor LinkedIn: https://www.linkedin.com/in/garrettsussman/ Resources https://ipullrank.com/ https://www.clearscope.io/webinars/garrett-sussman-SGE-optimization-frameworks http://marketbrew.ai/
696 | News from the EDGE | Week of 7.1.2024
3 LUG 2024 · Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events. Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle between tech giants continues. Lastly, Google needs to take a trip back to grammar school as a study unveils query components the search engine still regularly struggles with. It was revealed that Google’s system still has a difficult time analyzing queries containing prepositions and the word ‘not’. Be sure to tune in for all the latest Google, Tech, and AI news this week and get ready for a new round of Lidia Infante interviews coming right up! News from the EDGE: [00:07:41] Google to mandate disclosures of election ads with digitally altered content depicting real people or events [00:12:46] Apple includes a 30% fee for Facebook and Instagram ads [00:15:52] EDGE of the Web Title Sponsor: http://edgeofthewebradio.com/site [00:18:10] Google discusses two search types it can’t quite figure out Captain Obvious: [00:23:44] Gen Alpha has more access to tech than older generations during their childhood? [00:27:00] Jealousy is NOT a marketing strategy! AI Blitz: [00:27:59] Microsoft details ‘Skeleton Key’ AI jailbreak [00:29:36] Tech war escalates: OpenAI shuts door on China [00:31:17] YouTube now lets you request removal of AI-generated content that simulates your face or voice [00:32:51] EDGE of the Web Sponsor: https://edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:34:12] Google dropping continuous scroll in search results [00:35:15] Some Sites Hit By Google Helpful Content Update Seeing Small Lifts [00:37:30] Bing People Also Ask Now May Include AI Generated Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: https://twitter.com/erinsparks Twitter: https://twitter.com/MordyOberstein Twitter: https://twitter.com/themann00 Twitter: https://twitter.com/edgewebradio Resources:
- https://www.reuters.com/technology/google-require-disclosures-digitally-altered-content-election-ads-2024-07-01/
- https://searchengineland.com/apple-fee-facebook-instagram-ads-443767
- https://www.searchenginejournal.com/googles-search-dilemma-the-battle-with-not-prepositions/520995/
- https://www.artificialintelligence-news.com/2024/06/28/microsoft-details-skeleton-key-ai-jailbreak/
- https://www.artificialintelligence-news.com/2024/06/28/tech-war-escalates-openai-shuts-door-on-china/
- https://techcrunch.com/2024/07/01/youtube-now-lets-you-request-removal-of-ai-generated-content-that-simulates-your-face-or-voice/
- https://lumalabs.ai/dream-machine
- https://searchengineland.com/google-dropping-continuous-scroll-in-search-results-443529
- https://www.seroundtable.com/google-helpful-content-update-lifts-37647.html
- https://www.seroundtable.com/bing-people-also-ask-ai-generated-content-37627.html
#StandwithUkraine edgeofthewebradio.com/ukraine
695 | News from the EDGE | Week of 6.24.2024
27 GIU 2024 · Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven’t, don’t forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on the SERP as affiliate marketers are losing visibility fast. Google has released their June 2024 Spam Update. The update is intended to continue to penalize low-quality content by identifying and targeting sites with keyword stuffing and unnecessary backlinks. Tune in as we say goodbye to our friend Universal Analytics and discuss all that’s new in the search realm this week here on the EDGE of the Web! News from the EDGE: [00:04:54] Universal Analytics Ends on July 1: Essential Information You Need [00:06:44] SEO Visibility in 2024: Review Sites Decline, eCommerce and User-Generated Content Rise [00:12:59] EDGE of the Web Title Sponsor: http://edgeofthewebradio.com/site [00:14:11] Google Releases June 2024 Spam Update [00:18:35] Lily Ray’s New Rabbit Hole: a post on LinkedIn AI Blitz: [00:22:55] Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations [00:25:05] AIs are coming for social networks [00:27:56] Google using ML to review Local Service Ads (LSA) and "automatically review all leads" [00:30:01] EDGE of the Web Sponsor: https://edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:31:08] Google Search Tests Black Sitelinks [00:32:01] Google AI Overviews FAQs Including Why You Can't Disable AI Overviews [00:34:14] AI Overviews and Reddit [00:37:25] Local SEO - Google Maps exploit
694 | Trusting AI in the SERPs w/ Mark Williams-Cook & Jack Chambers-Ward
26 GIU 2024 · Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web! [00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward [00:07:21] Changes On The SERP [00:11:52] EDGE of the Web Title Sponsor: http://edgeofthewebradio.com/site [00:12:37] A New SERP Challenge With SGE [00:27:38] Optimizing Content With SGE [00:30:24] Can You Track AI Overview Metrics? [00:32:34] EDGE of The Web Sponsor: http://edgeofthewebradio.com/site [00:35:12] Can We Put Trust In AI? [00:40:49] Mark’s LinkedIn Insights [00:44:01] Screaming Frog Version 20 Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/jlwchambers?mx=2 LinkedIn: https://uk.linkedin.com/in/jlwchambers Twitter: https://x.com/thetafferboy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor LinkedIn: https://uk.linkedin.com/in/markseo Resources https://withcandour.co.uk/ https://withcandour.co.uk/blog/category/podcast https://www.youtube.com/channel/UCdQCZOZsw5cYry85wkgiIgg
693 | News from the EDGE | Week of 6.17.2024
21 GIU 2024 · Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement level. Google Ads is phasing out credit and debit card payments for advertisers. By July 31st, advertisers must attach a bank account and follow a monthly invoice payment format. This move is supposed to only affect high-growth accounts, but the spend thresholds have not yet been released. Plus, Mordy unleashes all of his frustrations in an all new segment ‘Captain Obvious’. Keep riding the SEO wave with us as we give you all you should know about SEO and digital marketing this week on the EDGE of the Web! News from the EDGE: [00:06:43] Google pays $2.3 million to secure bench trial in adtech antitrust case [00:09:22] Reddit Launches Updated Conversation Ads [00:13:57] EDGE of the Web Sponsor: https://edgeofthewebradio.com/site [00:15:59] Google Ads phasing out card payments Captain Obvious: [00:18:07] You can't have product or service differentiation unless you are actually different in some way. AI News: [00:21:35] Spotify announces an in-house creative agency, tests generative AI voiceover ads [00:23:15] Color and OpenAI tackle AI cancer care AI Tools: [00:25:20] Researchers teach AI to speak dogs? Barry Blast from Search Engine Roundtable: [00:26:51] Google Business Profiles Websites No Longer Load - 404 [00:28:10] The Maddening Adventure Of Tracking AI Overviews In Google Search Console [00:30:01] EDGE of the Web Sponsor: https://edgeofthewebradio.com/inlinks
Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: https://twitter.com/erinsparks Twitter: https://twitter.com/MordyOberstein Twitter: https://twitter.com/themann00 Twitter: https://twitter.com/edgewebradio Resources:
- https://searchengineland.com/google-bench-trial-adtech-antitrust-case-443274
- https://www.socialmediatoday.com/news/reddit-launches-updated-conversation-ads/719174/
- https://searchengineland.com/google-ads-card-payments-443247
- https://techcrunch.com/2024/06/13/spotify-creative-labs-ad-agency-for-advertisers/
- https://openai.com/index/color-health/
- https://arxiv.org/pdf/2404.18739
- https://www.getrecall.ai/
- https://www.seroundtable.com/google-business-profiles-websites-now-404-37566.html
- https://www.seroundtable.com/tracking-ai-overviews-search-console-37578.html
#StandwithUkraine edgeofthewebradio.com/ukraine
692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward
19 GIU 2024 · This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour. Discover what it means to be a podcaster in 2024 as we follow the evolution of the Search with Candour podcast from its origin until now. Mark & Jack discuss the fundamental stepping stones they climbed to get Search with Candour to its current status. Understand how to form a proper cadence and why tailoring content to different platforms will increase visibility and overall web optimization. Learn the ins and outs of podcasting and how this unique form of content can amplify your digital brand this week on the EDGE of the Web SEO Podcast! Key Segments: [00:03:23] Introducing Mark Williams-Cook & Jack Chambers-Ward [00:13:09] EDGE of the Web Title Sponsor: http://edgeofthewebradio.com/site [00:15:19] The Origin Of Search with Candour [00:19:30] What Pivots Were Made Along The Way In The Production Of Search With Candour? [00:22:20] How Has Podcasting Impacted Search Engine Optimization of Candour? [00:29:49] EDGE of The Web Sponsor: http://edgeofthewebradio.com/site [00:31:32] What Has Been Surprising Along The Podcast Journey? [00:33:10] What Benefits Come From The Podcast? [00:39:24] Podcasts: Recommended By Podcasters Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/jlwchambers?mx=2 LinkedIn: https://uk.linkedin.com/in/jlwchambers Twitter: https://x.com/thetafferboy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor LinkedIn: https://uk.linkedin.com/in/markseo Resources https://withcandour.co.uk/ https://withcandour.co.uk/blog/category/podcast
691 | SEO Testing at Scale with AI w/ Will Critchlow
12 GIU 2024 · We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become the ultimate SEO tester and if large-scale SEO testing is right for your business on this episode of the EDGE of the Web! [00:03:57] Reintroducing Will Critchlow [00:05:18] How Does Search Pilot Work? [00:07:49] What is the Duration of a Search Pilot Test? [00:10:32] How Has The Dramatic Search Volatility Affected SEO Testing Methodologies? [00:15:36] EDGE of the Web Title Sponsor: https://www.sitestrategics.com/ [00:16:46] How Will AI Affect Scaled SEO Testing? [00:21:56] How Can Enterprise to Small-Level Businesses Run SEO Tests? [00:29:47] EDGE of the Web Sponsor: http://edgeofthewebradio.com/wix [00:30:58] What Should Companies Be Doing After the Rollout of a Google Update? [00:43:18] Marketing Pro Tip From Will Critchlow Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/willcritchlow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor LinkedIn: https://www.linkedin.com/in/willcritchlow?originalSubdomain=uk Resources https://www.searchpilot.com/
690 | News from the EDGE | Week of 6.3.2024
6 GIU 2024 · Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates! Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false outputs over the past months seem to be the cause of the decline. It’s clear that Google is pulling back while they attempt to fine tune the technology, but the timeline is unknown for AI Overviews moving forward. Matt Southern, a Moz Search Scientist, released an article this week warning SEO’s of ‘challenges ahead’ due to Google AI. SEO’s are facing a rising threat in zero click content, leaving traditional organic SEO vulnerable. Tune in as we uncover new developments revealing how AI continues to emerge as a bigger and bigger question mark in search this week on the news from the EDGE of the Web! News from the EDGE: [00:08:07] Aleyda Solis Shares Insights from Leaked Google Search API Document [00:11:16] Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries [00:19:12] EDGE of the Web Sponsor: https://edgeofthewebradio.com/site [00:20:51] SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges AI Blitz: [00:25:20] Perplexity Pages showing in Google AI Overviews, featured snippets [00:26:20] Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt-out, "if your objection is honored" [00:27:00] X now permits AI-generated adult content [00:29:08] EDGE of the Web Sponsor: https://edgeofthewebradio.com/inlinks AI Tools: [00:30:18] Underlord, from Descript [00:31:02] Generate AI TV shows and episodes Barry Blast from Search Engine Roundtable: [00:32:21] Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed [00:34:24] Google Fixed The Search Console Links Report [00:35:12] Google Business Profiles Tests Chat With SMS & WhatsApp Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: https://twitter.com/erinsparks Twitter: https://twitter.com/MordyOberstein Twitter: https://twitter.com/themann00 Twitter: https://twitter.com/edgewebradio Resources:
- https://x.com/aleyda/status/1797255131206971415
- https://searchengineland.com/google-ai-overviews-visibility-drops-15-percent-queries-442850
- https://www.searchenginejournal.com/seo-in-crisis-moz-search-scientist-warns-of-challenges-ahead/518374/
- https://searchengineland.com/perplexity-pages-showing-in-google-ai-overviews-featured-snippets-442936
- https://9to5mac.com/2024/05/31/meta-is-using-your-data-ai/
- https://www.artificialintelligence-news.com/2024/06/03/x-permits-ai-generated-adult-content/
- https://www.descript.com/underlord
- https://www.showrunner.xyz/
- https://www.seroundtable.com/google-mobile-first-indexing-again-done-37498.html
- https://www.seroundtable.com/google-search-console-links-report-fixed-37499.html
- https://www.seroundtable.com/google-business-profiles-chat-with-sms-whatsapp-37500.html
#StandwithUkraine edgeofthewebradio.com/ukraine
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news...
mostra di più
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Informazioni
| Autore | Erin Sparks |
| Organizzazione | Erin Sparks |
| Categorie | Tecnologia |
| Sito | edgeofthewebradio.com |
| - |
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