Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Key discussion points include:

• Ad Strategies and Targeting
• Changes in Consumer Behavior
• Importance of Conversion Tracking
• AI and Advertising
• User Experience
• Meta Ads for E-commerce
• Advertising Landscape Changes

Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students. We sure to check her presentation out at BrightonSEO US in November! Hey! BrightonSEO US is THE event where the brightest minds in the industry share their insights, and we’re giving YOU a chance to be part of it—for FREE! Go to the link https://edgeofthewebradio.com/brightonseo to enter into the weekly raffle! 5, 2-day tickets are available each week! Join us in November! Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode! Key Segments: [00:12:59] Social Media Targeting Changed Due to Privacy Regulations [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:41] Paid Social: Effective with AI-driven Features Evolving [00:20:03] Expand Ad User Experience; Ensure Seamless Journey [00:21:57] Facebook Excels in Advertising, Discovery, and Shopping [00:27:16] Use Facebook's Data for Optimal Audience Targeting [00:29:49] EDGE of The Web Sponsor: Wix Studio [00:33:22] Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend [00:34:21] Trusting in the Black Box Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/AkvileDeFazio LinkedIn: https://www.linkedin.com/in/akdefazio/