Why your franchise growth strategy sucks

The Advisory Board | Expert Franchising Advice for Franchise Leaders

Why your franchise growth strategy sucks

12 apr 2023 · 47 min. 42 sec.

Descrizione

Join Thomas Scott, founder and CEO of Home Run Franchises, in this episode of The Advisory Board Podcast. Thomas is a serial home service franchise brand founder, has helped grow...

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Join Thomas Scott, founder and CEO of Home Run Franchises, in this episode of The Advisory Board Podcast.
Thomas is a serial home service franchise brand founder, has helped grow more than 400 brands, and has some pretty radical and proven methods to helping franchise brands scale responsibly and quickly.

Listen in as he shares how he challenges the traditional paradigm of franchising with some refreshing new insights into:

Why franchising is an incredibly inclusive and diverse business model
How franchise prospect expectations need to be refreshed to include younger owners
How franchisors should hold themselves accountable to ensure responsible growth at both the unit level and the franchise system
How to get your first 5-10 units operating with high success rates
How to build a performance rather than a compliance centric culture
How to make your operations more sophisticated and simple
What makes an effective annual conference
What a Jersey Mike's research project should tell you about the best franchise owners for your system
Reframing your franchise value prop, so it's attractive to younger and better owners

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

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