What to Do Now That BFCM Is Over | Post-Black Friday Reflections

28 nov 2023 · 23 min. 57 sec.
What to Do Now That BFCM Is Over | Post-Black Friday Reflections
Descrizione

Consider this episode of Subscription Prescription as your Black Friday/Cyber Monday (BFCM) survivor's support group. BFCM is the biggest sales event of the year for almost every brand and subscriptions...

mostra di più
Consider this episode of Subscription Prescription as your Black Friday/Cyber Monday (BFCM) survivor's support group. BFCM is the biggest sales event of the year for almost every brand and subscriptions are no exception to this rule. This presents one of the most unique opportunities to sell large scale and to acquire new customers. But once all the dust settles, what do you do next from a subscription perspective? Start with focusing on retention by boosting the customer's experience to keep them around longer. Sit with Matt in this episode and take a step back, thinking through the big picture as you dive into the nitty gritty subscription tools and tactics.
  • How to keep the new customers 3:00
  • Build expectation and excitement around your offer 5:45
  • Order notifications and reminding people why they ordered in the first place 10:15
  • Upsells 13:40
  • Tools to use 20:00
“One thing that iHeart Dogs does in all of their order notifications is to let you know that hey, this order you’ve bought is gonna be feeding this many pets, thank you again for subscribing and caring so much for these types of animals, and by the way your order is on the way, or is gonna come up soon. They’re reminding people of the reason they bought in the first place.” 11:30

butterpayments.com


https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
mostra meno
Informazioni
Autore Matthew Holman
Organizzazione Matthew Holman
Sito -
Tag

Sembra che non tu non abbia alcun episodio attivo

Sfoglia il catalogo di Spreaker per scoprire nuovi contenuti

Corrente

Copertina del podcast

Sembra che non ci sia nessun episodio nella tua coda

Sfoglia il catalogo di Spreaker per scoprire nuovi contenuti

Successivo

Copertina dell'episodio Copertina dell'episodio

Che silenzio che c’è...

È tempo di scoprire nuovi episodi!

Scopri
La tua Libreria
Cerca