25 GIU 2024 · Ben Fisher has worked with, on, and all around some of the best brands on Shopify. On top of that, he's built his own subscription solution, Rodeo, and other technology like Recart and Cruise Control. Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers. See how Upzelo can scale up your loyalty program: https://upzelo.com Learn more about Ben and Cruise Control: https://hey.rodeo/work/cruise-control Subscribe to our weekly newsletter: https://thesubscriptiondoc.com

18 GIU 2024 · In honor of my birthday today, I'm excited to share an episode highlighting the most important part of any subscription: the offer. This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer. Watch to get inspiration on simple ways you can improve your subscription offer and get more subscribers! https://thesubscriptiondoc.com Get a free audit fo your chargebacks at https://go.chargeflow.io/thesubscriptiondoc

11 GIU 2024 · Learn from Aaron Argueta has helped build Bailey's CBD into one of the most popular and growing brands in the pet industry. With strong SEO, wholesale sales, and incredible product development, Bailey's is showing why pet owners keep coming back for more. Shop at Bailey's for your pet: https://baileyscbd.com/ Connect with Aaron Argueta: https://www.linkedin.com/in/aaronargueta/ Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com

6 GIU 2024 · One of the most contentious topics is ecommerce is which subscription app is best. In this special edition of subscription prescription, Matt sits down with Andriy Rudnik to weigh all of the different platforms. You'll be surprised to hear some of our picks! This is a hot topic you won't want to miss. Plus, we talk about the danger in migrations. Go get a free chargeback audit from Chargeflow! https://go.chargeflow.io/thesubscriptiondoc https://www.linkedin.com/in/holman-matthew/ https://twitter.com/subscriptiondoc Subscribe to my newsletter: http://thesubscriptjondoc.com/ Subscription Prescription https://thesubscriptiondoc.com/

4 GIU 2024 · This week's dose is a little bit different. Instead of telling you what to improve, I'm walking you through the process I do with brands to figure out (quickly) what they should focus on next. A lot of the work I do is getting brands to tell me what is working or not across subscriptions, and then helping them connect the dots. So this week's dose is a thought exercise you can run through with your team now and in the future to find next steps for subscription growth. Don't forget to grab the newsletter! We have a special offer at the bottom of this week's dose: https://newsletter.thesubscriptiondoc.com

30 MAG 2024 · In this special dose of Subscription Prescription, Matt talks with Chris George, the cofounder of SubSummit and Gentleman's Box. Chris is a seasoned subscription expert - Gentleman's Box was acquired before he founded SubSummit - and is in touch with people all over the industry. From his experience, what he's seeing work (or fail) he shares his insights on growing subscriptions. Plus, hear more about the Subscription Prescription conference and what is happening there. Special shout-out to our sponsor, Chargeflow. If you'd like to get a free audit on your chargebacks and see how they can save you both time and money, head over to https://www.chargeflow.io/ Connect with Chris George on LinkedIn: https://www.linkedin.com/in/chrisgcertified/ Subscribe to our newsletter and see more content here: https://thesubscriptiondoc.com

28 MAG 2024 · This week's dose is an interview with a good friend, Phil Kyprianou. As the founder of Goth Rider Coffee and Hubbvee, an agency specializing in designing loyalty programs, no one knows loyalty quite like Phil. In this week's dose, Phil shares his insights on loyalty with Matt, on what's working, what's not, and how to design loyalty programs that people love. Connect with Phil on Twitter: https://x.com/philkyprianou Checkout Phil's work at Hubbvee: https://www.hubbvee.com/ Subscribe to our newsletter: thesubscriptiondoc.com

21 MAG 2024 · One of the top reasons for any subscription ending is 'too much product.' Michael Mayer chose to attack this problem a little differently - with technology. In this week's dose, Matt sits down with the creator of Bottomless to discuss frequency, usage, and customer experience. https://www.linkedin.com/in/holman-matthew/ https://twitter.com/subscriptiondoc Subscribe to my newsletter: http://thesubscriptjondoc.com/ Subscription Prescription https://thesubscriptiondoc.com/ Sarah Williams for Subscription Box content + masterclass: https://www.launchyourboxwithsarah.com

14 MAG 2024 · Do you know your numbers? Do you know what numbers matter the most for a successful subscription business? In this week's dose, Matt Putra, fractional CFO for ecommerce companies, shares how to think about your business. We dive into contribution margin, payback period, and more in this episode. 0:00 Interview with Matt Putra 0:22 Partner Recognition: Butter Payments 1:24 Welcome Matt Putra, CEO EightX 2:11 Introduction to Matt 3:14 Understanding Profitability in an Ecommerce Business 3:32 The Most Important Metric: Matt Explains Contribution Margin 5:16 But How Does CM Apply to a Subscription Business? 7:43 What Mistakes Are You Making When Thinking About CM 10:35 Don't Make These Common Ecommerce Mistakes 13:49 Understanding Where Opportunities Lie 16:07 What to Think About When You Think About Blended ROAS 17:36 A Peak Behind the Scenes at EightX 20:30 Advice For Those Just Getting Started 23:31 Coming Soon - A Community of Financial Resources 24:46 Matt's Parting Advice: Avoid Using Debt Learn more about Matt Putra's fractional CFO help at https://eightx.co/ Learn more about Butter Payments: https://butterpayments.com Subscribe to my newsletter: thesubscriptiondoc.com

7 MAG 2024 · We would all love to use discounts to improve retention, but sometimes its about getting the right people on the subscription. Even better is getting someone to use the product more right away to increase retention down the road. In this week's dose, Matt walks through some key strategies to reduce churn and improve retention. 0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption 0:36 - Partner Recognition: Jordan Salvit - Salvit Advisors 1:25 - Why We Shouldn't Lead With Surprise & Delight 4:24 - Targeting Cancellation Flows to Increase Alignment 5:15 - Understanding Alignment, The Top Ways to Increase Engagement 6:44 - Hunt A Killer (An Alignment Example from Salvit Advisors) 13:08 - Keys to Leveraging Cancellation Flows 19:24 - Why We Should Lead With Understanding Alignment & Adoption 21:10 - How to Create Excitement To Reduce Churn: Xendurance Example 23:47 - It's All About Alignment! 25:22 - Partner Recognition: Jordan Salvit - Salvit Advisors Email subdoc@salvit.com to get added to the wait list for their new subscription tool! Visit https://www.salvit.com/ for more information Subscribe to my newsletter: https://thesubscriptiondoc.com