Join me and David Stein, who has been managing Facebook and other digital marketing campaigns for decades. In this episode of The Advisory Board podcast, we dive deep into learning how to leverage the power of Facebook's targeting tools to optimize your social media marketing campaigns out of the gate.

We discuss the in-platform and look-a-like targeting tools and how to take them to the next level using Facebook's AI engine.

We also discuss how to increase close rates by 500% by engaging in-app rather than pushing to external experiences or lead forms.

We also discuss and answer the following questions.

Want to know how fast you need to respond to Messenger communications?

Which demographics engage the most on Facebook?

How should brokers market on the Facebook platform to maximize interest and conversions?

How much should you budget to get sufficient lead flow from Facebook as a marketing channel?

How should I differentiate myself in my Facebook marketing efforts?

Isn't Facebook dying? Should I even market on this platform?

What about Instagram, TikTok, and even Whatsapp as lead gen platforms?