In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. Phil Rist, EVP of Strategy at Prosper, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.

Later, Alexa Bennett, content marketing manager at Vericast hops on with Matthew to discuss the company’s NXTDRIVE software, which could be the solution that marketers need to tackle this challenge.

Join Us as We Discuss:

• Challenges in first-party data collection
• Why taking a human approach is desirable and effective
• How NXTDRIVE could solve marketer challenges