• Unpacking the Contradictory Behavior of Today’s Consumer

    30 MAG 2024 · Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer! Guest Host Matthew Tilley shares insights from his recent ANA Brand Masters presentation, exploring the nuanced demands for both personalized experiences and mindfulness of privacy. This episode discusses the dichotomy of consumer desires and how marketers can effectively respond. Join us as we discuss: - The shifting landscape of consumer expectations in a world full of contradictions. - Balancing personalization and privacy within digital marketing strategies. - Unifying disparate consumer data to craft diverse and responsive marketing tactics.
    31 min. 20 sec.
  • Marketer's Toolkit

    9 MAG 2024 · Join hosts Alexa Bennett and April Masters as we reflect on popular episodes and ponder what’s missing from the marketer’s toolkit. This episode uncovers recurring themes and challenges faced by marketers today and features insightfrom marketing experts in industries ranging from real estate to restaurants. Rest assured, their perspective should prove valuable regardless of the space you’re in. Tune in as we explore the critical elements needed to optimize marketing strategies and campaigns and uncover opportunities for brands.
    7 min. 38 sec.
  • Empowering Marketing with First-Party Data

    25 APR 2024 · We sit down with https://www.linkedin.com/in/marcalanmathies/, Senior Vice President, Platform Evolution at https://www.vericast.com/ who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively. We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing. Join us to discuss: - Future developments of Ad Tech - Vericasts "Platform Evolution - The role of trusted partners vs. singular tools
    21 min. 56 sec.
  • Data Delicacies: Optimizing Data in Marketing

    11 APR 2024 · How can you optimize large amounts of data from multiple sources?  In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table for unbeatable brand triumph as shown by https://www.linkedin.com/in/justinbartek/, Vice President of Marketing at https://doghaus.com/. Join us as we discuss:  - Optimizing large amounts of data to better serve customers - Social media in marketing: where it works - Connecting marketing and operations for a seamless service experience
    35 min. 34 sec.
  • The Evolution of the Retail Environment

    2 APR 2024 · While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with https://www.linkedin.com/in/hfischmann?original_referer=https%3A%2F%2Fwww.google.com%2F (VP of Product Management for Vericast) as he describes what’s coming for the store experience and what is going to be required to get us there. We take a look at connection between retail media networks and modern stores by exploring: - The Future of the grocery store - The emergence of “headless retail” - The big picture of privacy regulation in the US
    21 min. 49 sec.
  • Embracing Digital Innovation in the Rental Housing Industry

    7 MAR 2024 · Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. https://www.linkedin.com/in/kathyneumann/, CMO of https://www.rent.com/ speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry. Join us as we discuss: - The evolution of consumer expectations across industries - Meeting the demands of real-time communication - Connecting disparate data and diversifying marketing strategies
    23 min. 47 sec.
  • Mastering First-Party Data for Marketing Success

    8 FEB 2024 · If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley sits down with a team of trusted colleagues to discuss ways to use 1st party data to enhance and advance a marketing strategy. Join Us As We Discuss: - Using data to expand a market - How to use 1st party data to enhance customer loyalty and experience - The importance of embracing a test-and-learn approach
    25 min. 44 sec.
  • Unlocking First-Party Data Challenges

    11 GEN 2024 · In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. https://www.linkedin.com/in/philrist/, EVP of Strategy at https://prosperinsights.com/, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics. Later, Alexa Bennett, content marketing manager at Vericast hops on with Matthew to discuss the company’s NXTDRIVE software, which could be the solution that marketers need to tackle this challenge. Join Us as We Discuss: - Challenges in first-party data collection - Why taking a human approach is desirable and effective - How NXTDRIVE could solve marketer challenges
    27 min. 30 sec.
  • Marketing for Financial Institutions in an Uncertain Economy

    20 DIC 2023 · In a difficult economic environment, marketing and advertising budgets are the first to see cuts. The finance and banking industry is no exception. In this economic roundtable, host Matthew Tilley speaks with industry experts (and fellow Vericast teammates) https://www.linkedin.com/in/lisa-digital/, https://www.linkedin.com/in/chris-phelan-81a57325/, and https://linkedin.com/in/stepheniewilliams/ to break down the challenges marketers in financial institutions face in uncertain economic conditions, and how to work through them. Join us as we discuss: - Macroeconomic trends impacting financial institutions - Marketing strategies tailored to uncertain times - Maximizing data to drive innovative marketing campaigns
    37 min.
  • What’s Working For Consumers Right Now

    3 NOV 2023 · In the latest episode of Business to Human, host https://www.linkedin.com/in/matthewjtilley/ breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers. From the continued importance of health-conscious foods to personalized marketing, Matthew sheds light and insight through five observations and four recommendations of the latest Grocery and CPG Report. Join us as we discuss: - How and why consumers continue to prioritize health and wellness for themselves and their pets - The delicate balance consumers face when balancing cost with convenience - Why data-driven marketing and personalization continues to be key to attracting and retaining consumers
    24 min. 49 sec.

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges,...

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Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Welcome to Business to Human!
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