In this week’s episode of The Future-Proof your Business podcast, I’m thrilled to be joined by Laura Stroud and Pete Billingham from Derbyshire Writing School, the wonderful father-daughter team who are on a mission to help individuals bring their stories to life through their writing courses, coaching, and retreats.

We have an inspiring conversation about the behind the scenes of their business, their passion for books and storytelling and how you're only allowed a certain amount of dad jokes!

Writing your own book and becoming an author can help you gain huge credibility and perceived authority within your marketplace and enable you to differentiate yourself and stand out from the crowd.

Laura and Pete share some great tools and tips to help you get started including three core questions to consider before writing your non-fiction book:

1. How are you actually going to help people with the knowledge that you have to share? Instead of focusing on yourself, think about what it is that your customer wants? What do they need? What is the thing that's going to help them and get them started?
2. Why are you the best person to write this book? As business owners and managers, we often know more than we think we do and so we need to unpick our expertise and figure out how we can teach it to someone else.
3. And why is now the best time to write this book?

And finally, Laura challenges you to write a list of 10 things that you are good at, it has to be 10. Be really specific in relation to your business and this will help you get to the heart of why you are the expert, how you can help other people with your incredible knowledge and why you need to just get started in writing your book.

Resource Links:

• https://www.derbyshirewritingschool.com/ -
• https://www.derbyshirewritingschool.com/podcast - BEGIN the podcast.
• Email info@derbyshirewritingschool.com to reach out to Laura and Pete.
• Listen to my interview on the BEGIN podcast
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
• Listen to more episodes of The Future-Proof your Business podcast - https://www.iamlucyrennie.com/podcast
• Buy my book here
• Join me in my membership The Future-Proof Club®️ here - https://go.lrcomms.co.uk/future-proof-club

Come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurpose