Fantasy author and BookTuber Jesper Schmidt loved Twitter, but was frustrated when he started trying to use it as a business tool. So he set out to crack the code of how authors can get the most out of twitter, and now he gets half a million impressions and is converting hundreds of clicks into e-newsletter subscribers per month. All that research and trial and error resulted in his new book "Twitter for Authors."

Connect with Jesper at www.jesperschmidt.com/ or www.twitter.com/schmidtjesper.

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher