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The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
Episodi & Post
Episodi
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23 APR 2025 · In this episode of the All Things Book Marketing podcast, Sandy Smith from https://www.SmithPublicity.com converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.
They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.
Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.
The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.
00:00 Introduction and Guest Introduction
01:13 New Strategies in Publicity
02:04 Collaborative Approach with Authors
03:08 Direct Media Connections
06:07 Effective Use of LinkedIn
09:36 Building Long-Term Media Relationships
17:16 Social Media Strategies for Authors
23:51 Establishing Client Relationships
24:07 Success Stories and Client Wins
25:00 The Importance of Persistence
26:23 Leveraging Niche Publications
30:02 Networking and Podcasting
31:26 Exploring Newsletters and Substack
34:24 The Value of Social Media Engagement
35:46 Final Thoughts and Key Takeaways
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23 APR 2025 · In this segment of https://www.SmithPublicity.com 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of https://givingtons.com/, to discuss effective strategies for authors to maximize their book marketing efforts.
With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.
He explains the importance of partnering with certified retailers like Givington’s to ensure book sales are tracked properly for royalties and future publishing opportunities. Additionally, Garrett emphasizes the significance of starting marketing efforts early, building a direct-to-consumer content engine, and creating ancillary products like workbooks and animated book trailers.
Authors are encouraged to think beyond the book and utilize various digital tools to engage their audience and enhance their brand.
00:00 Introduction to Smith Publicity
00:18 Meet Garrett Perkins: CRO of Givington’s
02:42 The Importance of Speaking Engagements for Authors
04:02 Creative Retail Sales Strategies
10:19 Certified Retail Sales and Their Importance
13:56 Planning Your Book Marketing Early
23:05 Building a Direct-to-Consumer Content Engine
27:56 Innovative Book Marketing Strategies
28:40 Case Study: John Mark Comer's Dual Book Release
29:50 The Power of Animated Book Trailers
31:37 Tailoring Marketing Strategies for Authors
33:41 Building a Comprehensive Book Ecosystem
39:36 Realistic Expectations for Book Sales
42:05 Final Thoughts and Contact Information
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15 MAR 2025 · In this episode of the Smith Publicity All Things Book Marketing Podcast, Sandy Smith, CEO of Smith Publicity interviews Ashley Zink, founder of Higher Ground Consulting, about her expertise in helping authors turn their books into profitable ventures. They delve into the crucial steps for successful book marketing, including early planning, identifying clear goals, capturing reader data, and using lead magnets. Ashley also emphasizes the importance of building an email list, leveraging an author's network, and integrating revenue-generating opportunities like online courses. This comprehensive discussion offers invaluable advice for authors aiming to maximize their book's success and long-term impact.
For more insights, authors and aspiring writers can explore Ashley Zink’s services on https://www.linkedin.com/in/ashleyezink/ or through https://www.highergroundconsulting.com/about. Listening to the full podcast episode can provide additional nuances and practical tips for taking your book marketing strategy to the next level.
For more insights about https://www.smithpublicity.com/book-publicity-services/ and https://www.smithpublicity.com/self-published-book-marketing/, visit Smith Publicity and subscribe to https://www.smithpublicity.com/newsletter-sign-up/ to stay updated on https://www.smithpublicity.com/all-things-book-marketing-podcast/.
https://www.linkedin.com/in/sandra-poirier-smith/.
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22 GEN 2025 · In the latest episode of the https://www.smithpublicity.com/all-things-book-marketing-podcast/, host https://www.linkedin.com/in/meigenbrood/ of https://www.SmithPublicity.com leads a discussion with LinkedIn strategist https://www.linkedin.com/in/rachaelrobertson-boostyourbook/. The conversation focuses on the evolution of LinkedIn strategies, especially for nonfiction authors. Rachel shares her journey into LinkedIn consultancy, emphasizing the importance of authenticity and storytelling. The duo explores tips for optimizing LinkedIn profiles, generating engaging content, and staying consistent. They also touch on trends and updates expected, highlighting the increasing role of video, the importance of dwell time, and the challenges posed by AI-generated content.
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20 GEN 2025 · Marissa Eigenbrood, president of https://www.SmithPublicity.com, hosts this episode of All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing.
They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry.
The conversation highlights the significance of continuous writing for business authors, the intersection of personal branding with book marketing, and the nuanced use of AI in publishing.
Allison shares insights on creating impactful content and discusses her 10-day business book proposal challenge. They also delve into future trends, especially the evolving role of AI, and emphasize the importance of human touch in creating relatable and authentic author content.
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12 DIC 2024 · In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant.
Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses:
- the critical role of international rights in expanding an author's reach and credibility,
- the various elements that authors need to consider when exploring foreign rights for their work, including market-specific strategies,
- the importance of reputable foreign rights agents, and the nuances of translation.
- the growing demand for English-language books in India, the rising interest in Spanish-language books in the U.S., and the powerful impact of audio books.
She emphasizes the importance of thorough research, building a strong social media presence, and the potential opportunities that foreign rights can unlock, such as speaking engagements and global training programs.
Listeners will gain practical tips on navigating the international book market, safeguarding their rights, and boosting their global presence. Annie’s extensive knowledge and passion for the publishing industry make this episode a must-listen for authors and publishing professionals looking to expand their horizons and achieve greater success.
Tune in to discover how to turn your book into a global phenomenon!
ABOUT OUR GUEST: https://www.linkedin.com/in/annie-oswald-7b01508/ recently retired (May 2024) from FranklinCovey where she served as the Vice President of Publishing. She retired to pursue her passions as a motivational speaker and publishing consultant. Her role at FranklinCovey included everything frombook proposal writing and presenting to major publishing houses, rights management, and sales and marketing. Currently, she is working with Sean Covey on The 7 Habits of Teens Graphic Novel. Annie graduated from Brigham Young University with a bachelor’s degree in English and a minor in Communication. Annie has accepted numerous invitations as a keynote speaker for various groups around the world. Annie and her husband reside in Lehi, Utah, and are the proud parents of four daughters.
ABOUT SMITH PUBLICITY: Since 1997, https://www.smithpublicity.com/newsletter-sign-up/ has been a global leader in creative publicity and public relations, helping authors and experts expand their influence and build authority beyond the pages of a book. Their clients include New York Times bestsellers, debut authors, CEOs, speakers, academics, and subject matter experts. Smith Publicity secures media appearances that boost visibility, build credibility, and fuel business and platform growth. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, Smith Publicity’s team continually innovates with clients and their teams to build strategies that amplify their ideas for lasting impact. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, the team speaks at events worldwide like Frankfurt and London Book Fairs, continually innovating to amplify their clients' voices and impact.
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12 DIC 2024 · Nurturing Creativity and Marketing Mindsets for Authors
In this episode of the https://www.smithpublicity.com/all-things-book-marketing-podcast/t, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.
The conversation covers:
- the value of industry conferences such as NINC and AuthorNation,
- exciting new trends in book marketing and social media to build visibility,
- the importance of effective marketing strategies versus tactics, and
- guidance on nurturing creativity, emphasizing self-care, community support, and understanding individual needs.
About our Guest: Jen Graybeal (she/her) is dedicated to empowering authors through encouraging feedback, collaborative problem solving and gently-applied tough love. In ten years of coaching, workshops, and editing projects, she has helped over a thousand authors create stories they are proud of and businesses that align with their individual vision of success. Jen is a Certified Creativity Coach with a degree in English, an ever-expanding TBR pile, and a furball assistant that is usually on her lap. Visit her website for client testimonials at https://www.jengraybeal.com/ or follow her on Instagram, Threads, Blue Sky, and TikTok: @JenTheEditor.
About Smith Publicity: Since 1997,https://www.smithpublicity.com/ has been a global leader in creative publicity and public relations, helping authors and experts expand their influence and build authority beyond the pages of a book. Their clients include New York Times bestsellers, debut authors, CEOs, speakers, academics, and subject matter experts. Smith Publicity secures media appearances that boost visibility, build credibility, and fuel business and platform growth. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, Smith Publicity’s team continually innovates with clients and their teams to build strategies that amplify their ideas for lasting impact. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, the team speaks at events worldwide like Frankfurt and London Book Fairs, continually innovating to amplify their clients' voices and impact. Sign up for their https://www.smithpublicity.com/newsletter-sign-up/.
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25 OTT 2024 · In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing.
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
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24 OTT 2024 · In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool.
Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete.
With her unique perspective, Emily emphasizes that a book isn’t just a standalone project—it’s a crucial element in building a brand, generating leads, and supporting overall business objectives.Listeners will gain valuable advice on the importance of marketing during the writing phase, not just after publication.
Emily explains how engaging potential readers early through tactics like LinkedIn polls for title feedback can build buzz and ensure that the book resonates with its target audience.
Marissa and Emily also discuss the importance of maintaining post-publication momentum, ensuring long-term return on investment (ROI) for authors who use their books to grow their business and gain credibility.
From overcoming mindset challenges like procrastination to choosing the right title, and the benefits of collaboration with ghostwriters or marketing professionals, this episode is packed with actionable tips for nonfiction authors and publishing professionals.
Whether you’re preparing to write a book or looking to amplify your book’s reach, this conversation provides essential takeaways to ensure your book works as a lasting asset for your business.
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30 SET 2024 · In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:
- Navigating working with publishers,
- Importance of building an author brand/platform
- What publishers are looking for in decising which authors to sign on--platform vs good content–what is more impactful
- Setting realistic goals for your book
- Working with a business book publicist
- Leveraging pre-order book sales strategies
Whether you’re an aspiring author or a seasoned nonfiction or business book author, this episode is packed with invaluable tips to help you succeed in today’s competitive market, and make the most of working with a business book publicists. Don’t miss out on Debra’s expertise on how to turn your book into a long-term asset and enhance your author brand.
The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
Informazioni
| Autore | Smith Publicity |
| Organizzazione | Smith Publicity |
| Categorie | Economia |
| Sito | www.smithpublicity.com |
| dan@smithpublicity.com |
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