Today's guest is Michael  Connell a 2 time Author and professional video producer since 1980 helping companies and professionals tell their stories using videos.  Michael is the owner of KC Visuals -HBSU. Michael Connell discusses his new book, "THE BOOK ON POWERFUL VIDEO MARKETING", CRUSHING IT WITH PROMOS THAT CONVERT, and also wrote, "VIDEO MARKETING MADE EASY."

Michael  Connell discusses what motivated him to write this book, and gave great tips on improving how someone can do a better video even with a smartphone!   You only have 3 to 4 seconds to grab someone's attention so you need to know what you are going to say before you start to record. When starting the recording use a hook to interest your audience, be in a quiet place, have adequate lighting, know your audience and where to reach them, fill the frame with you, and a call to action!  There is more information in this interview that you do not want to miss.