In the movie 'The Martian', Matt Damon's NASA scientist "sciences the sh*t" out of problems to help him survive on Mars. Why don't we approach business problems - problems that require understanding and influencing human behaviour - in the same way? How can behavioural science be applied to help us find better solutions for business?

In this episode, you'll learn about some of the ways evidence - not intuition - can be combined with behavioural science to help businesses make better decisions, from some leading experts:

- Hannah Lewis, founder of Behave London, on using evidence to make better business decisions;
- Duncan Smith, MD of Mindlab International, on reactance bias, and how people can be just as irrational in business as elsewhere;
- Koen Smets, business development consultant and writer, on the difference between the academic and business mindset to experimentation, and how we use data;
- Kate Glazebrook, co-founder of behavioural science recruitment platform 'Applied', on how we probably trust our judgment, and training, in business more than we should;
- Leigh Caldwell, co-founder of Irrational Agency, on the importance of testing in context;
- Richard Shotton, founder of Astroten and author of 'The Choice Factory', on how simple, cost-effective, real-world experiments can uncover better insights into behaviour.

This podcast is a must-listen if you want to make better business decisions based on what people actually do - rather than what they say they do.

Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc

Richard Shotton's book 'The Choice Factory' is available here: https://amzn.to/2UzAUMp