Esplicito

The Behaviour Business Episode 2 - Coffee and Dessert with Rory Sutherland (Part 2)

9 feb 2020 · 1 h 13 min. 41 sec.
The Behaviour Business Episode 2 - Coffee and Dessert with Rory Sutherland (Part 2)
Descrizione

Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't...

mostra di più
Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for.

The second episode of The Behaviour Business podcast is the longer - perhaps slightly more irreverent, if that's possible - part of a lunchtime chat with Rory recorded in March 2019, after the coffee and dessert arrived. Here he and Richard Chataway continue to talk about applying behavioural science in business, why Google still has the 'I'm Feeling Lucky' button when no-one uses it, the dangers of mental schemas and following the tube map, the 'gig economy', the value of testing to find solutions to problems of irrationality...and Uber for anaesthetists.

Rory Sutherland's book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense' is out now and available at Amazon: https://amzn.to/37dcET1

Buy 'The Behaviour Business' book here, which features a foreword by Rory: https://amzn.to/37e3Mwc
mostra meno
Informazioni
Autore Richard Chataway
Sito -
Tag

Sembra che non tu non abbia alcun episodio attivo

Sfoglia il catalogo di Spreaker per scoprire nuovi contenuti

Corrente

Copertina del podcast

Sembra che non ci sia nessun episodio nella tua coda

Sfoglia il catalogo di Spreaker per scoprire nuovi contenuti

Successivo

Copertina dell'episodio Copertina dell'episodio

Che silenzio che c’è...

È tempo di scoprire nuovi episodi!

Scopri
La tua Libreria
Cerca