Part 3 - Customer Retention Series - Loyalty Programs [E107] - The Auto Repair Marketing Podcast
Iscriviti gratuitamente
Ascolta questo episodio e molti altri. Goditi i migliori podcast su Spreaker!
Scarica e ascolta ovunque
Scarica i tuoi episodi preferiti e goditi l'ascolto, ovunque tu sia! Iscriviti o accedi ora per ascoltare offline.
Descrizione
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at http://repairpal.com/shops.Customer loyalty...
mostra di più- The introduction (00:00:03) Introduction of the podcast episode and the topic of customer loyalty programs.
- Jeff's background in Hawaii (00:01:03) Jeff's background in Hawaii and the discussion about his current location.
- Defining customer loyalty (00:04:19) Discussion on the definition of customer loyalty and how it is measured.
- Earning trust and loyalty (00:06:01) The importance of trust in earning customer loyalty and the significance of knowing the customer's intent.
- First impressions (00:12:00) The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment.
- Last interaction and lagniappe (00:18:05) The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience.
- Community involvement and charity events (00:20:34) The role of community involvement and charity events in creating customer loyalty and building relationships.
- These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps.
- Community Involvement Charity (00:22:26) Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers.
- Supporting Little League Teams (00:23:20) Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement.
- Seizing Opportunities (00:24:29) Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth.
- Solving Real Problems (00:25:44) Emphasizing the role of marketing in solving real challenges for small businesses and making their lives better.
- Involvement in the Community (00:27:31) Discussion on the importance of being involved in the community and creating a sense of belonging, impacting marketing positively.
- Connecting with Customers (00:28:36) Emphasizing the need to connect with customers in a meaningful way, beyond traditional loyalty programs, and the impact on advertising effectiveness.
- Fundraising Logistics (00:29:46) Exploring the logistics of fundraising, including tools, graphics, and collaboration with marketing companies for seamless integration.
- Using Rewards for Community Programs (00:36:29) Discussion on customers choosing to use rewards for community programs, the intrinsic value, and setting up guardrails for giving.
- Launching Shop Programs (00:41:39) The process of launching shop...
Informazioni
Autore | Carm Capriotto |
Organizzazione | Carm Capriotto |
Sito | - |
Tag |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company