5 LUG 2024 · Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates. Dan and Dave Ostrov,https://whiterailrecruits.com/ Show Notes - Recruiting in the Automotive Industry (00:00:01) The topic of recruiting in the automotive industry and the challenges faced by shop owners. - The Use of Technology and Marketing in Recruiting (00:04:24) Using marketing automation and technology to address the challenges of finding qualified labor in the industry. - Addressing the Issue of Ghosting (00:07:16) A discussion on the problem of ghosting in the recruiting process and how technology can be used to mitigate it. - Building Relationships with Potential Candidates (00:14:12) The importance of building relationships with potential candidates and the value of investing time and energy into mentoring and communicating with them. - Adapting Recruiting Strategies (00:11:03) A discussion on the need to adapt recruiting strategies to find the best candidates, including those who may not be actively looking for jobs on traditional platforms like Indeed. - Finding Unhappy People (00:19:35) Discussion on finding people unhappy in their jobs and unable to move forward. - Using Technology in Recruiting (00:20:43) The importance of using cell phones and display advertising to reach potential candidates. - Chat-Based Hiring Technology (00:22:15) The benefits of using chat-based hiring technology to streamline the application process. - The Role of AI in Recruiting (00:25:40) Discussion on the role of AI in recruiting and the potential concerns about its effectiveness. - Maintaining Momentum in Recruitment (00:27:43) The importance of maintaining communication and momentum with qualified candidates. - Cultural Fit in Hiring (00:29:33) Strategies for assessing cultural fit during the interview process. - Building a Bench of Candidates (00:34:35) Introduction of the "bullpen" technology to build a pool of qualified candidates for future hiring needs. - Delegating Hiring to Store Managers (00:37:39) Upcoming technology to delegate the hiring process to individual store managers in larger shops. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at

5 LUG 2024 · Thanks to our Partners, Shop Boss, and 360 Payments Rick White discusses the concept of future tripping, which involves focusing on negative possibilities in the future, and reverse future tripping, which entails dwelling on the past. He emphasizes the importance of staying present, learning from past experiences, and planning for the future while taking actionable steps in the present. Rick offers practical advice on maintaining focus and momentum by asking, "What's real?" and "What's the next best thing to do?" Rick White, President and Lead Coach for https://www.180biz.com/, Listen to Rick’s previous episodes https://remarkableresults.biz/?s=%22rick+white%22. rick@180biz.com Show Notes - https://youtu.be/ZgLT_9awQ1Y - Future Tripping and Reverse Future Tripping (00:00:29) Rick White explains the concepts of future tripping and reverse future tripping, emphasizing how they can hinder progress and cause fear and anxiety. - The Impact of Future Tripping (00:01:16) Rick discusses how future tripping can lead to fear, lack of movement, and misgivings, and advises to stop future tripping. - Planning for the Future and Living in the Present (00:05:35) Rick encourages listeners to dream big, plan for the future, and live in the present to create the tomorrow they desire. - Conclusion and Call to Action (00:07:13) Rick summarizes the importance of learning from the past, planning for the future, and taking action in the present, and invites further discussion. Thanks to our Partners, Shop Boss, and 360 Payments Shop Boss – Shop Management Software built by shop owners, for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts:

4 LUG 2024 · Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Brin Kline shares his journey from technician to successful shop owner, highlighting the crucial role of his business coach, Bill Haas. They delve into the importance of having an accountability partner, the role of coaching in reducing stress, and how personalized guidance can help shop owners reach their full potential. Perfect for shop owners looking for insights on business coaching, this episode is packed with valuable advice and industry wisdom. Brin Kline, Shop Owner, https://www.assuredautoworks.com/, Melbourne, FL. Brin's previous episodes Bill Haas, https://www.haasperformanceconsulting.com/ Bill’s previous episodes https://remarkableresults.biz/?s=%22haas%22. Show Notes - https://youtube.com/live/9V0neqoiOFI - Coaching in the Industry (00:01:15) Discussion about the importance of coaching in the automotive industry and the value of having a coach. - Accountability and Coaching (00:07:49) The importance of having an accountability partner in coaching and its impact on business progress. - Financial Security and Coaching (00:09:47) The relationship between financial security, goal setting, and coaching in business development. - Business Goals and Budgeting (00:11:13) The significance of setting business goals and budgeting with the guidance of a coach. - Selecting a Coach (00:13:50) Considerations for selecting a coach based on strengths and weaknesses. - Affordability of Coaching (00:16:05) Discussion on the affordability of coaching and the potential benefits, even for struggling businesses. - Personal Growth and Coaching (00:18:41) The importance of personal growth, humility, and willingness to change in the coaching relationship. - Business changes and profitability (00:20:16) Discussion on increased profitability and the ability to make changes in the business. - Gaining confidence and comfort (00:21:19) Becoming more comfortable and confident in making changes and taking action. - Transition from technician to business owner (00:25:28) Concerns and challenges of transitioning from a technician to a business owner. - Selecting the right coach (00:34:01) Factors to consider when selecting a coach, including industry passion and adaptability. - Managing time and involvement in the industry (00:39:08) Discussion on managing time and involvement in various industry activities as a challenge. - Team growth and dynamics (00:41:33) Discussion about the growth of Brin's team and maintaining a positive work environment. - Commitment to the business (00:44:22) Brin's decision-making process and commitment to his business. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at

4 LUG 2024 · Thanks to our partners, NAPA TRACS and PromotiveIn this episode, Hunt explores the crucial difference between profit and cash flow. Learn why your high profits don't always translate into more cash in the bank and how to better manage your shop's finances. - Difference Between Profit and Cash Flow: Understanding why profit and cash flow are not the same and how this affects your financial planning. - Accounts Receivable Impact: How the timing of your transactions can create a lag between recording a profit and actually seeing the cash. - Managing Inventory: The effects of inventory purchases on your cash flow and strategies to manage it effectively. - Fixed Assets and Liabilities: The impact of major purchases and financing options on your cash reserves. - https://www.tn.gov/revenue/2024franchisetax.html Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at https://my.captivate.fm/NAPATRACS.comPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: http://www.paarmelis.com/Email Hunt: https://paarmelis.comGet a copy of my Book:https://paarmelis.com/your-perfect-shop-book-download/https://aftermarketradionetwork.com/

3 LUG 2024 · Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at http://repairpal.com/shops.Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Show Notes with Timestamps - The introduction (00:00:03) Introduction of the podcast episode and the topic of customer loyalty programs. - Jeff's background in Hawaii (00:01:03) Jeff's background in Hawaii and the discussion about his current location. - Defining customer loyalty (00:04:19) Discussion on the definition of customer loyalty and how it is measured. - Earning trust and loyalty (00:06:01) The importance of trust in earning customer loyalty and the significance of knowing the customer's intent. - First impressions (00:12:00) The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment. - Last interaction and lagniappe (00:18:05) The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience. - Community involvement and charity events (00:20:34) The role of community involvement and charity events in creating customer loyalty and building relationships. - These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps. - Community Involvement Charity (00:22:26) Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers. - Supporting Little League Teams (00:23:20) Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement. - Seizing Opportunities (00:24:29) Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth. - Solving Real Problems (00:25:44) Emphasizing the role of marketing in solving real challenges for small businesses and making their lives better. - Involvement in the Community (00:27:31) Discussion on the importance of being involved in the community and creating a sense of belonging, impacting marketing positively. - Connecting with Customers (00:28:36) Emphasizing the need to connect with customers in a meaningful way, beyond traditional loyalty programs, and the impact on advertising effectiveness. - Fundraising Logistics (00:29:46) Exploring the logistics of fundraising, including tools, graphics, and collaboration with marketing companies for seamless integration. - Using Rewards for Community Programs (00:36:29) Discussion on customers choosing to use rewards for community programs, the intrinsic value, and setting up guardrails for giving. - Launching Shop Programs (00:41:39) The process of launching shop...

3 LUG 2024 · Thanks to our Partner, NAPA AutotechMatt Fanslow reflects on his early experiences in the automotive industry. He discusses the struggles and challenges he faced, as well as the opportunities that led him to specialize in diagnostics. Matt emphasizes the importance of perseverance, continuous learning, and hands-on experience. Show Notes - A former employee (00:01:14) Discussion about a former employee's misconceptions about success in the automotive industry. - Early career experiences (00:02:33) Details about Matt's upbringing on a farm, education, and early jobs at a Ford dealership. - Challenges in the dealership environment (00:04:56) Struggles faced in adapting to the dealership environment and the lack of proper training. - Transition to a parts store (00:12:00) Transition to working at a parts store, experiences with computer-based systems, and forming relationships with different shops. - Career transition to a repair shop (00:15:44) Taking a pay cut to work at a repair shop, focusing on diagnostics. - Importance of training and education (00:16:53) Dedication to learning through training, reading industry publications, and attending classes. - Napa Autotech Training (00:19:17) Promotion of various training sessions offered by Napa Autotech for automotive professionals. - Drive for Improvement (00:21:33) Personal reflections on the drive to improve skills and the satisfaction of overcoming challenges. - Overcoming Failure (00:23:51) Reflections on overcoming failure. - Resilience and Growth (00:24:42) Discussion on getting knocked down, learning from failures, and using setbacks as a springboard for long-term success. - Continuous Improvement (00:26:17) Emphasis on the importance of continuous improvement and the value of dedication and hard work. - Striving for Excellence (00:27:37) Encouragement to find inspiration, work hard, and strive for excellence in the automotive industry. - Perseverance and Improvement (00:28:49) Personal experiences of overcoming challenges and the importance of creating an environment for improvement in automotive shops. Thanks to our Partner, NAPA Autotech https://bit.ly/3ZLInXfEmail Matt: https://gmail.comDiagnosing the Aftermarket A - Z YouTube Channel https://bit.ly/32QIkRAhttps://aftermarketradionetwork.com/: https://aftermarketradionetwork.com/

2 LUG 2024 · Thanks to our Partner, NAPA Auto Care "As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you're not looking for moments of stress happening in your organization and what you can do from a resource point of view, that's what I see." Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement. Frank Leutz, https://www.desertcarcare.com/, https://www.wrenchnation.tv/. Frank's previous episodes https://remarkableresults.biz/?s=leutz Show Notes - https://youtu.be/EvXriCvgtOg - The Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.com - Early Days of Desert Car Care (00:01:49) Frank Leutz discusses the history and relocation of Desert Car Care in Cave Creek, Arizona. - Wrench Nation (00:02:49) Frank Leutz talks about the origins and evolution of Wrench Nation, an automotive lifestyle show. - Customer-Centric Service Ideology (00:04:21) Frank Leutz discusses the importance of focusing on making the customer the hero of the service experience. - Simplicity in Decision-Making (00:09:28) The significance of keeping business operations simple and the impact of simplicity on leadership and problem-solving. - Managing Cynicism in the Industry (00:15:35) Frank Leutz addresses the issue of cynicism in the automotive industry and the importance of coaching and therapy to overcome it. - The ideology of leaving a legacy (00:16:41) Discusses the importance of leaving a legacy within the industry and the impact of one's actions on future generations. - The importance of attitude and aptitude (00:19:39) Emphasizes the significance of attitude and aptitude in maintaining a healthy work-life balance and the impact on business and personal life. - The concept of "night school" and continuous learning (00:20:32) Discusses the idea of continuous learning, seeking training sessions, and the importance of personal and professional development. - Fostering a supportive and community-oriented workplace (00:22:02) Highlights the importance of creating a supportive and community-oriented workplace, including team-building activities and supporting employees in personal challenges. - Embracing a people-first approach (00:24:46) Stresses the importance of celebrating and supporting people within the organization, fostering a supportive and inclusive environment. - Community involvement and giving back (00:28:13) Emphasizes the role of auto shops in the community, giving back, and supporting local initiatives, such as free oil changes for school teachers. - The significance of networking and staying connected (00:31:39) Highlights the power of networking and staying connected with industry peers and mentors for personal and professional growth. - Mutual Appreciation (00:36:03) Frank and Carm express mutual admiration for each other's contributions to the industry. - Property Ownership (00:36:26) Frank shares his excitement...

1 LUG 2024 · The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.They also address challenges like tax issues and the psychological aspects of investing. The episode concludes with a discussion on coaching approaches, financial management, and a mutual appreciation for their collaborative efforts in the automotive industry. - Introduction and Overview (00:00:01) Introduction to the podcast episode and the speakers, Chris Cotton and Murray Voth. - Marketing Strategies (00:01:06) Discussion on tailored marketing solutions and how to elevate the brand to attract new customers. - Change from Labor Rate to Service Rate (00:02:09) Murray Voth introduces the concept of changing from labor rate to service rate and its impact on customer perception. - Consumer Inquiries and Response (00:05:28) Guidance on responding to consumer inquiries about labor rate and the use of "service rate" or "facility service rate." - Mindset of Shop Owners (00:09:46) Exploration of the mindset of shop owners and the need for a shift from a technician's identity to a business owner's mindset. - Business Investment and Real Estate (00:14:11) Discussion on the interest of investors in auto repair businesses and the value of real estate associated with the shops. - Commitment and Mindset Shift (00:16:07) Exploration of the commitment versus interest in coaching and the importance of mindset shift for shop owners. - Analogies and Shop Improvement (00:17:23) The use of analogies to help shop owners understand their businesses as "fixer-uppers" and the need for a different perspective. - Emotional and Psychological Baggage (00:19:19) Acknowledgment of emotional and psychological factors that influence business decisions and ownership. - Investing and Self-Made Millionaires (00:19:57) Discussion on the cost of investing in the stock market and the myth of self-made millionaires. - Tax Problems and Profit First (00:20:57) Conversation about tax issues, creating a holding company, and utilizing the profit-first approach. - Struggling Shop Owners and Industry Help (00:21:37) Concern for struggling shop owners post-COVID and the increase in sales among clients. - Mindset Shift and Attracting Clients (00:23:04) The impact of mindset on attracting clients, differentiation between blue-collar and frugal mindsets. - Pathologically Frugal Shop Owners (00:24:10) Discussion on the impact of a frugal mindset on equipment, marketing, and attracting similar clients. - Corporate Profit and Small Business Mindset (00:27:23) Exploration of the fear of profit in small business and the historical context of corporate profit abuses. - Investment Return and Business Value (00:33:08) Understanding the return on investment in business and the value accumulation over time. - Accounting and Business Evaluation (00:37:29) The importance of accounting in understanding business value and preparing for a business sale. - Income Statement and Account Catch-Up (00:39:30) Discussion...

28 GIU 2024 · Thanks to our Partner, Shop Boss Tom Petty discusses the critical importance of technical training in the automotive industry. By addressing the skills gap, developing young talent, investing in continuous training, and embracing technological advancements, the industry can ensure a skilled and competent workforce ready to tackle the challenges of modern automotive technology. Tom Petty, https://pettymotorworks.com/index.html, Waretown, NJ. Tom's previous episodes https://remarkableresults.biz/?s=tom+petty Show Notes - https://youtu.be/ZgLT_9awQ1Y - The importance of technical training (00:00:06) Tom Petty emphasizes the need for shop owners to be engaged in creating a culture of technical training. - The changing automotive industry (00:00:27) The automotive industry is rapidly evolving, and in-house training and mentorship are crucial for staying competitive. - Cultivating young talent (00:02:18) Establishing apprentice programs and developing young individuals with the right skills and attitude for the automotive industry. - Building a supportive network (00:05:12) The importance of collaboration and support among local automotive shops to develop and nurture young talent. - Identifying and nurturing talent (00:07:21) Recognizing individuals with basic skill sets and natural aptitude and cultivating them into valuable technicians. - Challenges in the industry (00:08:51) The industry's failure to focus on education and talent development leading to frustration and departure of potential talent. Thanks to our Partner, Shop Boss Shop Boss – Shop Management Software built by shop owners, for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts:

28 GIU 2024 · Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network 'Business by the Numbers' Podcast host Hunt Demarest discusses common financial mistakes, emphasizing the importance of building long-term wealth through prudent financial management and investment. The conversation covers managing personal and business expenses, the impact of government programs, and the necessity of maintaining financial reserves. Hunt Demarest, CPA, https://paarmelis.com/, Hunt's previous episodes https://remarkableresults.biz/?s=demaresthttps://huntdemarest.captivate.fm/ Show Notes - https://youtu.be/phYCGDqCryc - The Brakes for Breasts initiative (00:00:01) https://www.brakesforbreasts.com/ - Rich vs. Wealthy (00:03:09) The distinction between being rich and being wealthy and the financial habits of wealthy individuals. - Money Mistakes and Business Finances (00:04:55) Common money mistakes made by business owners and the importance of long-term wealth building. - Personal and Business Expenses (00:06:09) The impact of blending personal and business expenses and its effect on financial statements. - Year-End Financial Review (00:09:14) The importance of assessing business finances at the end of the year and avoiding unrealistic financial judgments. - Impact of Government Programs (00:10:33) The impact of government programs on business profitability and the potential consequences of misusing funds. - Business Trends and Demand (00:11:53) Analysis of business trends, demand, and the need for realistic profit expectations in the automotive industry. - Cash Flow Management and Reserves (00:13:59) The importance of cash flow management, emergency funds, and the role of credit lines in business financial planning. - AAPEX 2024 Registration (00:17:37) https://www.aapexshow.com/ - NAPA TRACS Shop Management System (00:18:47) http://napatracs.com/ - Labor Rate Tracker (00:19:53) http://LaborRateTracker.com - Managing Credit Lines (00:20:48) Discussion on managing credit lines, including the importance of using and managing credit effectively. - Cash Management and Financial Statements (00:21:49) Insights into managing physical cash, reconciling financial statements, and the importance of accountability. - Overspending and Budgeting (00:23:59) Discussion on avoiding overspending, budgeting investments, and making decisions based on return on investment. - Insurance and Protection (00:26:42) Importance of having the right insurance coverage and protecting assets and future liabilities. - Return on Sales and Advertising (00:27:46) Explaining the concept of return on sales and the importance of evaluating advertising spending based on return on investment. - Bookkeeping and Financial Timeliness (00:29:30) The impact of timely and accurate bookkeeping on business performance and decision-making. - Cash Flow and Long-Term Planning...