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Remarkable Results Radio Podcast

  • Key Questions with Elijah McMillan [E136] - Diagnosing the Aftermarket A to Z

    29 MAG 2024 · Thanks to our Partner, NAPA Autotech https://bit.ly/3ZLInXfEmail Matt: https://gmail.comDiagnosing the Aftermarket A - Z YouTube Channel https://bit.ly/32QIkRAhttps://aftermarketradionetwork.com/: https://aftermarketradionetwork.com/
    1 h 10 min. 58 sec.
  • Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? [E102] - The Auto Repair Marketin

    29 MAG 2024 · Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at http://repairpal.com/shops.Show Notes - Introduce the article and the 2 options of marketers with an explanation of each - Talk about They Ask You Answer - Meeting face-to-face and the overall relationship - In person vs Zoom - Industry events - Most locals meet over zoom now anyway - Industry knowledge - As generalist we had to learn a new client each time - Terminology, acronyms. How they make money - Auto body shops for example - It did make us better marketers - Generalist tech vs specialist tech analogy - Knowledge about your local area - Hot august night - Road closures - The words you use - pop vs soda, “northshore” - Overall results - A little subjective - There are some great generalists out there - We know what works for auto repair - It’s like pattern failures on cars for specialists shops - Comfort first story - The dumpster rental company story How To Get In TouchGroup - https://www.facebook.com/groups/autorepairmarketingmastermindWebsite - https://shopmarketingpros.com/meet-the-pros/ Facebook - https://www.facebook.com/shopmarketingpros/ Get the Book - http://shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - https://shopmarketingpros.com
    42 min. 31 sec.
  • The Untapped Potential of Tire Sales [RR 958]

    28 MAG 2024 · Thanks to our Partner, NAPA Auto Care Darren Mclea shares his passion for tires and offers valuable insights on how tire sales can significantly boost a shop's profitability and customer loyalty. He discusses strategies for shop owners to incorporate tire sales, the support available from tire distributors, and the benefits of creating a one-stop-shop experience for customers. Darren McLea, http://www.djmsolutions.net. darren@djmsolutions.net Show Notes - https://youtu.be/EU3HIFduGqU - The importance of selling tires (00:04:15) Darren emphasizes the significance of selling tires and the impact on customer loyalty and profitability. - Selling tires vs. oil changes (00:06:32) Darren compares the profitability of selling tires versus oil changes and highlights the potential for increased profits. - Tire distributors and support (00:10:18) Darren discusses the support provided by tire distributors. - The inspection process (00:12:29) Importance of including tire inspection in the service process, mindset, and training. - Customer's tire shopping experience (00:13:34) Comparison of tire shopping to buying a washing machine, customer's lack of knowledge, and the need for guidance. - Understanding customer needs (00:15:49) Customer inquiries about tire warranty, driving style, and price comparison. - Customer's perception and experience (00:21:12) The impact of new tires on customer experience and the potential for future sales. - Additional services and offerings (00:23:41) Opportunities to recommend alignments and road hazard protection along with tire sales. - Tire Price and Profitability (00:24:41) Discussion on setting the price of tires and the potential profitability for shop owners. - Tire Sales Strategy (00:25:42) Exploration of the number of tires that need to be sold to maintain profitability and minimize road hazard exposure. - Tire Sales Goals (00:26:30) Setting targets for tire sales and road hazard coverage for a successful shop. - Training and Implementation (00:28:32) The process of implementing tire sales into the business. - Service Advisor's Role (00:30:14) The importance of service advisors in understanding and selling tires to grow the business. - Getting into the Tire Business (00:31:56) Initial steps and considerations for shop owners interested in entering the tire business. - Partnerships and Rebates (00:39:13) Exploring distribution partnerships, rebates, and the potential for profitability in the tire business. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn:
    41 min. 10 sec.
  • The Importance of Weekly Stakeholder Meetings for Auto Repair Shop Owners [E166] - Chris Cotton Weekly Blitz

    27 MAG 2024 · The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Chris Cotton, an auto repair business coach, emphasizes the significance of building relationships with stakeholders in the auto repair industry. His spouse, Kimberly, is highlighted as a key stakeholder, illustrating the personal connections involved in the business. The episode also features a mention of Brian and Kim from Shop Marketing Pros, acknowledging their sponsorship and likely contribution to the industry through marketing expertise. - The importance of connecting with stakeholders (00:01:18) Discussing the crucial aspect of connecting with stakeholders in an auto repair business, including defining stakeholders and the reasons for engaging with them. - Benefits of holding meetings outside the shop (00:03:47) Exploring the advantages of conducting stakeholder meetings outside the auto repair shop, such as minimizing distractions, creating a neutral ground, and sparking creativity. - Ideal locations for stakeholder meetings (00:04:57) Suggesting various locations for holding stakeholder meetings, including coffee shops, conference room rentals, restaurants, and co-working spaces. - Structuring effective stakeholder meetings (00:06:54) Outlining the importance of having a clear structure and agenda for stakeholder meetings, including setting objectives, prioritizing topics, and assigning time slots. - The impact of regular stakeholder meetings on business success (00:10:15) Highlighting the significance of holding regular stakeholder meetings based on research findings, such as achieving business goals and improving satisfaction and performance levels. Connect with Chris:chris@autofixsos.comPhone: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
    10 min. 10 sec.
  • The Importance of Safety and Compliance in Automotive Shops [RR 957]

    24 MAG 2024 · Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Explore the importance of adhering to safety regulations, the role of common sense in maintaining a safe work environment, and practical tips for small businesses to comply with OSHA standards. Discussions include the significance of Personal Protective Equipment (PPE), how OSHA inspections are triggered, and examples of common safety oversights in the workplace. The conversation also covers the precautions necessary for handling electric vehicles (EVs), the necessity of monthly safety inspections, and the critical role of safety in retaining qualified technicians. Tom Herrmann, Small Business Safety & Compliance Company, LLC. tom@sbsafety.com Show Notes - https://youtu.be/PJTr_NdnTT4 - A Real World Perspective on Safety [RR 916]: https://remarkableresults.biz/remarkable-results-radio-podcast/e916/ - OSHA regulations and enforcement (00:02:22) Discussion about OSHA regulations, enforcement, and the consequences of non-compliance. - Common sense safety measures (00:03:50) The importance of common sense safety measures and examples of common sense safety practices. - Safety violations and fines (00:04:22) Examples of safety violations and the associated fines for non-compliance with safety regulations. - Creating a safe work environment (00:06:15) The importance of creating a safe and healthy work environment and the impact on employees and the community. - Personal protective equipment (PPE) (00:09:02) The importance of providing and wearing personal protective equipment (PPE) in the workplace. - Compliance with state and federal regulations (00:12:59) Discussion about the requirements for displaying state and federal posters in the workplace and the importance of compliance. - Promoting safety culture in the workplace (00:17:22) The importance of promoting a safety culture in the workplace and engaging employees in safety practices. - Ear Protection and Noise Concerns (00:17:47) Discussion on proper ear protection and the impact of noise on hearing, including the use of earbuds in a shop environment. - Safety Measures for EV Repair (00:22:25) Importance of personal protective equipment (PPE) and safety measures for working on electric vehicles (EVs), including testing gloves and monthly inspection. - Monthly Safety Inspections (00:25:55) The necessity of monthly safety inspections for building and equipment, covering various aspects such as exit lights, electrical boxes, and fire extinguishers. - Power Strip Safety (00:30:29) Safety precautions related to power strips, including the types of devices that should not be plugged into them and the potential risks involved. - Commitment to Safety (00:33:09) Emphasizing the importance of embracing safety in the workplace and promoting a commitment to safety measures. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at
    33 min. 40 sec.
  • 15 Car Maintenance Rip-Offs Explained [THA 381]

    23 MAG 2024 · Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Our panel discusses and debunks car maintenance myths from an online article titled "15 Car Maintenance Rip-Offs You Should Avoid." They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing. Matt Fanslow, https://www.riverside-automotive.com/, Red Wing, MN, https://mattfanslow.captivate.fm/ Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador. Justin’s Previous Episode https://remarkableresults.biz/?s=Justin+Morgan. Bryan Pollock, http://willcoautocare.com/wordpress/, Sanborn, NY, and Lockport, NY Show Notes - https://www.youtube.com/watch?v=2buvNB2wrYc - Engine Flushes (00:04:12) Debunking the necessity of engine flushes for well-maintained vehicles and the importance of following manufacturer's guidelines. - Air Filter Replacements (00:09:50) Discussion on the necessity of replacing air filters at every oil change and the impact of environmental factors on air filter maintenance. - Air Filter Size and Replacement (00:15:25) Exploring the impact of modern engine technology on air filter size and the need for evidence-based professional inspection for filter replacement. - Cabin Air Filters (00:17:01) Discussion on the condition of cabin air filters and the impact of leaves and bugs on air quality. - Airflow Issues (00:18:30) Addressing airflow problems caused by neglected cabin air filters and the potential damage to blower motors. - Windshield Wiper Fluid (00:20:00) Debunking the effectiveness of costly windshield wiper fluid and discussing the difference in quality and impact on visibility. - Octane Boosters and Fuel Additives (00:24:33) Debating the use and effectiveness of octane boosters and fuel system additives in modern vehicles. - Tire Shine and Nitrogen Filling (00:29:48) Discussion on the impact of tire shine and the benefits of filling tires with nitrogen. - Headlight Cleaning Kits (00:31:13) Debunking the effectiveness of expensive headlight cleaning kits and discussing alternative DIY solutions using household items. - Restoring Headlights (00:33:01) Discussion on the process of restoring headlights and the potential cost-prohibitive nature of the restoration. - Extended Warranties (00:38:06) Debunking the effectiveness of aftermarket extended warranties, with insights on their limitations and coverage issues. - Redundant Coolant Flushes (00:43:15) Discussion on the necessity of coolant flushes, signs of coolant issues, and the importance of proper maintenance. - Oil Additives for Engine Safeguard (00:47:44) Contradictory information on oil additives and frequent oil changes, with a focus on the composition of oil and the need for thorough upkeep. - Oil Enhancers (00:49:17) Discussion on the use of oil enhancers for cold starts and their conditional application. - Undercoating (00:49:41) Debate on the necessity of...
    1 h 20 min. 10 sec.
  • Should I Pay My Spouse? Should We File Separate? [E119] - Business By The Numbers

    23 MAG 2024 · Thanks to our partners, NAPA TRACS and PromotiveThis week, Hunt talks about a $40 million tax bill that teaches critical lessons on spousal tax liabilities and business strategies. - Explore the "Innocent Spouse" provision and its complexities: Learn how this provision can shield a spouse from tax liabilities and why proving innocence can be challenging. - Understand the tax implications of exercising stock options: Learn the complexities of stock options, including the potential for significant tax liabilities when exercising these options. - Learn strategies to protect personal and business assets: Get practical advice on structuring business ownership to manage liability and safeguard your personal assets effectively. Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at https://my.captivate.fm/NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visithttp://www.gopromotive.com/. Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: http://www.paarmelis.com/Email Hunt: https://paarmelis.comGet a copy of my Book:https://paarmelis.com/your-perfect-shop-book-download/https://aftermarketradionetwork.com/
    35 min. 13 sec.
  • Walker's Hierarchy of Marketing Needs [E101] - The Auto Repair Marketing Podcast

    22 MAG 2024 · Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at http://repairpal.com/shops.Show Notes - Matt Fanslow planting the idea - Procrastination - then knee surgery - I thought it would be a novelty piece - What is Maslow’s Hierarchy of needs? - From Wikipedia: Maslow’s Hierarchy of Needs is a theory in psychology proposed by American Psychologist Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in the journal Psychological Review. - I was watching a video - The author made the point that, “Maslow’s Pyramid remains a hugely useful object to turn to when we are trying to assess the direction of our lives.” - Explain the pyramid - Read this - The pyramid is also a great visual because it shows that there is an order to things. You have to build a pyramid from the bottom up, and the foundation of the pyramid is the most important part. - It is often shown that people live lives that are out of order with the pyramid. Those who focus on accumulating things but never get to the “self-actualization” part of life are living a life out of balance where they will never achieve true happiness. - Those who focus on self-actualization without making sure their basic needs are met are living a dangerous life – an upside-down pyramid – where they could be toppled over at any moment. - THIS is why Maslow’s Hierarchy of Needs is a perfect comparison to marketing a small business like an auto repair shop. - There is an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire. - Talk about the name “Walker’s Hierarchy” - Level 1 - Maslow’s - physiological needs - air, water, food, shelter, clothing, reproduction - Walker’s - Marketing Foundations - Google Business Profile, Website, Social Media - Level 2 - Maslow’s - Safety - personal security, employment, resources, health, property - Walker’s - Reputation - Reviews, Content Marketing, SEO, Google Ads - Level 3 - Maslow’s - Love and belonging - friendship, intimacy, family, sense of belonging - Walker’s - Networking - Chamber of Commerce, BNI - Level 4 - Maslow’s - Esteem - respect, self esteem, status, recognition, strength, freedom - Walker’s - Brand Building - Brand building, advanced digital strategies, community involvement, shop culture - Level 5 - Maslow’s - Self actualization - desire to become the most you can be - Walker’s - World Changer - Thought leadership, strategic partners - Invite to read the article How To Get In TouchGroup - https://www.facebook.com/groups/autorepairmarketingmastermindWebsite - https://shopmarketingpros.com/meet-the-pros/ Facebook - https://www.facebook.com/shopmarketingpros/ Get the Book - http://shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - https://shopmarketingpros.com
    1 h 6 min. 50 sec.
  • Zero Sum and Pro Wrestling [E135] - Diagnosing the Aftermarket A to Z

    22 MAG 2024 · Matt Fanslow explores the concept of zero-sum games in life and business, emphasizing the importance of collaboration over competition. He uses professional wrestling as an analogy for teamwork, discusses the value of continuous training, and advocates for ethical business practices and the benefits of a supportive industry network. Show Notes - Zero Sum Games (00:01:18) - Professional Wrestling as an Example (00:03:59)  - NAPA Auto Tech Training Programs (00:07:45) - Shifting Marketing Strategy (00:10:09)  - Raising Perceived Value (00:15:09)  - Creating a Zero-Sum Situation (00:19:59)  - Rising Tide Lifts All Boats (00:21:06)  Thanks to our Partner, NAPA Autotech https://bit.ly/3ZLInXfEmail Matt: https://gmail.comDiagnosing the Aftermarket A - Z YouTube Channel https://bit.ly/32QIkRAhttps://aftermarketradionetwork.com/: https://aftermarketradionetwork.com/
    23 min. 57 sec.
  • Are You Really Checking Batteries and Tires? AAA Knows You’re Not! [RR 956]

    21 MAG 2024 · Thanks to our Partner, NAPA Auto Care Jim Sennett from AAA focuses on the significance of maintenance in reducing roadside events, the impact of battery and tire issues, and the importance of regular vehicle inspections. He dives into AAA's role in roadside assistance, battery sales, the importance of education in the industry, and the need to shift perception to attract more talent to the skilled trades. Jim Sennett, National Repair Programs Manager, https://automotive.aaa.com/ Show Notes - https://youtu.be/-Qr-HVoheZI - The importance of testing and replacing vehicle batteries (00:01:00) Discussion about the high number of roadside events AAA responds to each year and the need for proper training and education in the automotive industry. - The significance of testing batteries in safety inspections (00:01:59) Highlighting the need to test batteries during safety inspections and the impact of seasonal changes on battery performance. - Partnership with NAPA to sell AAA batteries (00:03:45) Discussion about the partnership between AAA and NAPA to sell AAA batteries in NAPA stores and the benefits for AAA members. - The need for proper battery testing and maintenance (00:06:32) Emphasizing the importance of testing batteries, especially with the increasing use of technology in vehicles, and the upcoming program "Test Every Vehicle" with NAPA. - Promoting the automotive industry as a rewarding career path (00:10:15) Encouraging students to consider automotive technology programs as a rewarding career path and the evolution of training programs in the automotive industry. - Addressing the shortage of skilled technicians (00:15:20) Discussion about the shortage of skilled technicians and the importance of promoting skilled trades as a valuable career choice for future generations. - The importance of skilled trades (00:16:09) Discussion on the need to eliminate the stigma around trade careers and advocate for skilled trades as a rewarding career path. - Challenges of traditional education (00:16:53) Reflection on the value of traditional college education and the need to rethink the education system's approach to learning and career preparation. - Apprenticeship programs and earning while learning (00:19:50) Discussion on the benefits of apprenticeship programs, earning while learning, and the potential for launching apprentice programs in partnership with NAPA. - Industry challenges and opportunities (00:21:04) Insights into the automotive industry, the need for more technical expertise due to technological advancements, and the potential for growth in the field. - Role of independent repair shops and competition (00:28:26) Discussion on the importance of independent repair shops, the role of competition, and the significance of customer relationships in the automotive industry. - Engaging with students and education initiatives (00:30:20) The importance of engaging with high school students, promoting automotive careers, and the need for industry involvement in educational initiatives. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook:
    30 min. 53 sec.
The Voices, Ideas, and Insights That are Shaping the Future of the Automotive Aftermarket - Reside Here
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