When you get the drummer of the Wild Boyz on the digital stage, Kurt Hurley is not likely to disappoint :)

Join us for this week's episode to explore how the franchise development landscape has changed and how to pivot around the new opportunities arising from it.

We dig deep into virtual discovery days, why they work, and how to leverage them.

Kurt shares some insights into why franchisors and franchise brokers should be focusing their efforts on multi-unit franchise buyers.

Then, we discuss how to leverage primary research to fuel effective marketing funnels and content marketing strategies that work to drive higher-quality franchise candidates that will be more successful.

If you're involved in FranDev at all, you'll want to listen to this.