Marketing's Secret Weapon

Marketing's Secret Weapon
23 apr 2024 · 33 min. 31 sec.

In a captivating episode, hosts Kurt Schmidt and Katharine Kelly discuss the transformative power of understanding consumer insights for business strategy and sales success. The hosts dive into the birth...

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In a captivating episode, hosts Kurt Schmidt and Katharine Kelly discuss the transformative power of understanding consumer insights for business strategy and sales success.

The hosts dive into the birth of Katharine’s business, Inquisitive, in the wake of the pandemic’s onset in 2021. With a focus on qualitative over quantitative research, Inquisitive aims to decode the reasons behind customer behavior to enrich businesses with deeper understanding.

They highlight the pitfalls companies face when they neglect the dynamic needs of their customer base. Particularly vulnerable are growing businesses that may lose touch with their market without thorough research, often relying on outdated or superficial data.

The intersection of sales and consumer research is crucial. Katharine underscores that while salespeople are important custodians of customer relationships, they must work in tandem with research teams to generate nuanced insights, mindful of inherent biases.

The episode reveals the significance of continuously gathering diverse customer feedback to fuel innovation and maintain trust. The hosts advocate for curiosity-driven enterprises that prioritize customers’ evolving perceptions as the key to remaining nimble and successful in a competitive market.

In closing, both Kurt and Katharine reflect positively on how the pandemic has altered their approaches to business, viewing these shifts as openings to capture human behavioral insights more effectively. Katharine shares her contact details for listeners interested in Inquisitive Insights.

This episode not only highlights the indispensability of connecting with customers on a deeper level but also serves as an instructional guide for those seeking to integrate these insights into their corporate culture for enhanced decision-making and business growth.

Find Katharine here!
Website: https://www.inquisitiveinsights.com/
Insta: https://www.instagram.com/inquisitive_insights/
LinkedIn: https://www.linkedin.com/in/katharinekelly/

There is too much Schmidt to List!
Check out https://www.kurtschmidt.me for more show info. 
Visit Kurt’s coaching site at https://schmidtconsulting.group
Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter
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