Killer Branding Strategies That Work - with Jed Morley
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Descrizione
Franchises and businesses looking for some expert advice on how to create a powerful branding strategy will want to check out this episode with Jed Morley In this episode of...
mostra di piùIn this episode of The Advisory Board Podcast, Jed shares decades of experience regarding:
- how to extract your brand story from your clients and personnel
- how to live your brand story and the consequences of not doing so
- how to codify brand behaviors to enforce brand as part of your culture
- how to create alignment across franchise systems or other multi-location businesses
- how to nail your brand promise and use it as your guiding beacon for all messaging strategy.
Enjoy!
Informazioni
Autore | Dave Hansen |
Organizzazione | Dave Hansen |
Sito | - |
Tag |
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