In this episode, we're going to talk about something really important, which centres around lead generation. Now, if you think about the biggest challenge in business, often it's not converting sales, but it's actually getting the leads into the business in the first place. And this episode is going to focus on how pipeline marketing has changed the world of sales and marketing. Now, with pipeline marketing, this involves aligning sales and marketing goals to ensure marketers can establish their critical role in generating revenue, not just leads. It involves all marketing campaigns and channels so that we are focusing on the ultimate goal being conversion.


Here are the highlights:
(02:31) How does pipeline marketing work?
(04:11) You have to establish what you’re trying to achieve
(05:05) The Money Marketing Map
(10:22) The four key points we look at in business
(15:07) Share content that motivates people to enquire


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