• Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career

    29 MAG 2024 · Today I’m diving into the essential skills every marketer needs to future-proof their career.   In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation.  I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity.  So, whether you're new to marketing or looking to upskill, this episode is packed with insights to help you thrive in 2024 and beyond.  Highlights:  (1:03) Future-proofing digital marketing careers (4:11) Upskilling and acquiring diverse skills (6:00) Data analysis, content creation and adaptability (12:03) Essential skills for marketers to future-proof their careers Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 
    17 min. 53 sec.
  • Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily

    15 MAG 2024 · Welcome to today's episode of Digital Marketing Made Easy. In this episode, I’m delving into effective techniques for selling your courses and programmes.  From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers.  Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market.  Here are the highlights:  (2:11) Unleash your courses and programs to the online world (3:06) Master the art of marketing to expand your reach (4:01) Marketing strategies for online creators (11:26) Engaging audiences and crafting compelling content Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 
    18 min. 54 sec.
  • Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales

    1 MAG 2024 · This week we are diving deep into relationship marketing.  Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered. So, tune in, and let's start making those connections that not only last but also pay off! Here are the highlights: (01:30) Communication is central (06:12) That personal touch (08:13) Exceptional customer service (09:46) Building trust and loyalty (10:35) Thought leadership Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 
    14 min. 17 sec.
  • Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

    17 APR 2024 · Welcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.  In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.  From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience.  Get ready to use AI to its fullest potential.  Here are the highlights:  (1:01) Finding the right tools (3:21) What are you doing with AI? (7:28) Leveraging AI for email marketing automation (12:29) Conversion strategies and real-time engagement  Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 
    13 min. 49 sec.
  • Ep 80 - 3 Ways to Use Socials and Stories to Sell More

    3 APR 2024 · Welcome to another episode of Digital Marketing Made Easy.  Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories.  Ready to learn how to engage better and sell more using some of Instagram's features?  Well, this episode is packed with tips and tricks for brands and service providers.  Let's get started and make your Instagram work for you! Here are the highlights:  (1:11) Leveraging social media platforms for business growth (4:58) Making consistent social posts (7:01) Online marketing and engagement (10:15) Showcasing products and services Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 
    13 min. 31 sec.
  • Ep 79 - Key Objectives to Drive Revenue Into Your Business

    21 MAR 2024 · In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue. It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth.  We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion.  I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance.  Gear up for a transformative approach to marketing and watch your revenue climb.  Here are the highlights:  (1:37) Setting business goals that drive revenue (5:29) Lead generation and conversion optimisation strategies (6:52) Business growth through customer retention and upselling (9:54) Business strategies for profitability Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 
    13 min. 51 sec.
  • Ep 78 - Influencer Marketing Explained

    7 MAR 2024 · In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach. Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game. Here are the highlights: (1:24) Identifying and analyzing influencers for brand collaborations (2:51) Influencer marketing tactics and growth strategies (6:27) Being honest and authentic in marketing (8:24) Influencer marketing best practices Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
    12 min. 7 sec.
  • Ep 77 - 5 Ways a Podcast Can Scale Your Business

    22 FEB 2024 · In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization. Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy. Get ready to amplify your reach and unlock new opportunities with the unique power of audio content. Here are the highlights: (0:00) How podcasting can grow businesses through increased visibility (1:26) Podcasting's impact on brand visibility and thought leadership (5:20) Building credibility and community through podcasting (6:57) Podcasting's benefits for personal branding and lead generation (10:38) Leveraging podcasting for business growth Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
    13 min. 57 sec.
  • Ep 76 - The 5 Best Ways to Make Money With Digital Marketing

    8 FEB 2024 · Welcome back to the pulse of online success, where we dive deep into the digital world. Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point. So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance. Let's dive in! Here are the highlights: (0:00) Digital marketing strategies for earning potential (1:31) Affiliate marketing as a revenue stream (5:29) Growing businesses through e-commerce and affiliate marketing (6:55) Digital marketing opportunities for new businesses (9:36) Lead generation strategies for businesses Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
    13 min. 45 sec.
  • Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career

    25 GEN 2024 · Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success. Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss! Here are the highlights: (1:27) The evolution of Google and its ranking system (3:11) Digital marketing's importance for businesses and careers (7:01) Digital marketing skills for business success in 2024 (8:46) Digital marketing's benefits and demand for professionals Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
    11 min. 59 sec.

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the...

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Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
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