In this episode of the Advisory Board Podcast, host Dave Hansen is joined by Jon Ostenson, founder, and CEO of FranBridge Consulting and author of "Non-Food Franchising". Jon is also the president of Shelf Genie Franchise System and has been a franchisee in five brands.

Jon shares valuable insights on improving your franchise to attract multi-unit and investor owners, including the importance of having market momentum and showcasing actual return on investment. He also discusses the shifting requirements of franchise buyers and the increasing interest in "boring" but needs-based businesses as a different asset class in a portfolio. This episode is a must-watch if you're a franchisor or looking to invest in a franchise. Jon's expertise and experience in the industry will give you valuable takeaways on how to structure your franchise differently to stand out and thrive. So don't miss it!

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts