We've all had subscribers cancel because of too much product, but how do you craft an experience that lets customers order what they want, when they want it? In this week's dose, Matt dives into some of the ins and outs of getting subscribers on to the right frequency. Also, what that unlocks for LTV and other ways to sell products to capture better value up front.

0:00 How to Help Subscribers Find the Right Frequency
0:33 A New Solution Called Bottomless May Be the Answer
2:08 This Week's Dose: Creating an Experience That Allows Frequency to Align with Consumption
2:26 Why Frequency Is So Important, The Impact on LTV
5:52 What Brands Can Do to Counter Subscribers Having too Much Product
7:15 Upcoming Order Emails, Making It Easy to Delay A Shipment
9:37 The Problem with Pause
10:41 Cancellation Flows, Let's Find the Right Frequency For You
12:19 Educating the Subscriber on Frequency
12:39 Profitability and Frequency
14:45 Tactics for Improving Upfront Profitability
15:20 Enabling a Profitable Purchase Pattern
18:29 Dollar Shave Club's 7-Year Subscriber
19:34 What Part of the Subscription Are They Buying From You?

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