It's something anyone who uses content marketing should ask themselves. The good news is, it's actually easy to keep a hold on that store and reap the benefits of publishing content.


Here are a few examples that will illustrate how you can do this.

Sell a Service by Explaining How to Find You

If you sell a service, you don't need to provide content on how to do what you do because people who want to do it themselves aren't really in your target market.

Sell a Product by Selling the Why

If you sell a consumer product, the same logic applies. You want the content to teach them why they need your product and enhance their experience of using your product.

Sell Information Products with the What and Not the How

If you sell information products, people think this is where it gets really tricky to control what you give away and what you sell, but it doesn't have to. There are a couple of ways you can approach this.

Use Soft Endings


One of the best ways to do this is with a "soft ending" to your essays. Most articles and essays end with a "hard ending."

 

 

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