This #H2H segment is an interview hosted by Carlos Hidalgo featuring Michael Brenner, B2B Content Expert, Founder of Marketing Insider Group and author of the new book that is available for pre-order, Mean People Suck: How Empathy Leads to Bigger Profits & A Better Life. Carlos & Michael discuss the area of empathy and how B2B marketers can apply this in their approach. Additionally, we discuss the benefits of kindness and compassion at an individual level. Michael shares a few case studies as well to demonstrate the impact that empathy can have on a culture and on your customers.