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Sharing lessons learned from the best content on the internet with B2B marketers.
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4 thoughts on the future of Content Marketing
25 LUG 2024 · The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.
In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.
Join as we discuss:
- Is YouTube the next big frontier for B2B?
- How to future-proof your content strategy
- Why 'building an audience' is replacing 'generating leads'
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop
Does Salesforce need a rebrand?
16 LUG 2024 · James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative.
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Guests are a BAD show growth strategy
9 LUG 2024 · Too many people hear podcasts and think of interviews.
Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content.
Join us as we discuss:
- Building an Audience vs. Generating Leads
- Why you can’t build a brand with an ABM podcast
- The power of personality-led content
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
IBM's Odd Marketing Problem - Nobody Understands Them
2 LUG 2024 · James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.
Join as we discuss:
- What can IBM do to reinvent themselves
- Leaning in to tell your story better
- Is IBM so big that they don’t need to (or even can) promote themselves?
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
What expert marketers wish they knew in year one
25 GIU 2024 · James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers.
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
The New B2B Manifesto
18 GIU 2024 · We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era?
Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make.
Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Coca-Cola launches a B2B media brand
11 GIU 2024 · Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?
Join as we discuss:
- The need for a personalized approach to engage your audience
- The need for foundational research and data-driven insights to support your content
- Thought leadership and brand building through media content
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Link to Post discussed in this episode: https://www.coca-colalens.com
Press release:
https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens
How to become a thought leader
4 GIU 2024 · James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader.
This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House.
Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s
Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house
Who’s producing the best B2B content today?
28 MAG 2024 · We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.
Join as we discuss:
- Using satire and comedy in B2B content
- Finding a format that’s repeatable and resonates with your audience
- Paid media to promote owned media
Our Draft Picks:
- AudiencePlus - https://audienceplus.com/
- Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/
- Ahrefs - https://ahrefs.com/
- Moz - https://moz.com/
- Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/
- Bold Strategies - https://www.boldstrategies.com/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Buying a NYC billboard to get in front of a prospect
21 MAG 2024 · What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?
In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Link to Post discussed in this episode:
https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop
Sharing lessons learned from the best content on the internet with B2B marketers.
Informazioni
Autore | Sweet Fish |
Organizzazione | Sweet Fish |
Categorie | Marketing , Gestione , Carriere |
Sito | www.spreaker.com |
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