• Coca-Cola launches a B2B media brand

    11 GIU 2024 · Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss: - The need for a personalized approach to engage your audience - The need for foundational research and data-driven insights to support your content - Thought leadership and brand building through media content Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Link to Post discussed in this episode: https://www.coca-colalens.com Press release: https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens
    15 min. 51 sec.
  • How to become a thought leader

    4 GIU 2024 · James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader.  This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House.  Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house
    24 min. 23 sec.
  • Who’s producing the best B2B content today?

    28 MAG 2024 · We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation. Join as we discuss: - Using satire and comedy in B2B content - Finding a format that’s repeatable and resonates with your audience - Paid media to promote owned media Our Draft Picks:  - AudiencePlus - https://audienceplus.com/ - Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/ - Ahrefs - https://ahrefs.com/ - Moz - https://moz.com/ - Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/ - Bold Strategies - https://www.boldstrategies.com/ Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/
    25 min. 7 sec.
  • Buying a NYC billboard to get in front of a prospect

    21 MAG 2024 · What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy? In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective.  Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Link to Post discussed in this episode: https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop
    19 min. 18 sec.
  • You Haven't Tried these 5 Digital Marketing Strategies

    14 MAG 2024 · Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise. In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market. Join as we discuss: - How character building allows businesses to create a recognizable and relatable persona for their brand. - Why co-hosted commentary is the future of B2B content. - Moving in-house creators to the center of your social media strategy. Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
    42 min. 37 sec.
  • Substack is GUTTING their business

    7 MAG 2024 · Substack's recent changes have raised questions about the platform's business model and its impact on creators. In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success. Join as we discuss: - Creators need to understand the business models and incentives of the platforms they create on. - Substack's shift towards becoming a recommendation and distribution network. - The need for creators to diversify their presence across platforms. Connect with us:   Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Link to Post discussed in this episode: https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop
    13 min. 52 sec.
  • This ugly newsletter makes $30M/yr

    30 APR 2024 · How can a newsletter devoid of design be raking in millions per year?  In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience.  Join as we discuss: - The 4 media channel mediums and the importance of prioritizing them - SEO and paid advertising for driving media growth - Premise or personality driving successful newsletters Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Link to Post discussed in this episode: https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios
    22 min. 53 sec.
  • This changed marketing forever

    23 APR 2024 · The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data.  Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain. Link to Post: https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Casey Hill: https://www.linkedin.com/in/caseyhill/
    18 min. 28 sec.
  • Salesforce+ has driven $600M in pipeline?! (Bonus Episode)

    22 APR 2024 · Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform.  Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ James: https://www.linkedin.com/in/jamescarbary/
    15 min. 59 sec.
  • Fast-growing SaaS companies have a SECRET

    16 APR 2024 · Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue.  Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them. Link to Post: https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktop Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Casey Hill: https://www.linkedin.com/in/caseyhill/
    23 min. 18 sec.
Sharing lessons learned from the best content on the internet with B2B marketers.
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