WORDS ON FIRE is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm. Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critic.
Helio Fred Garcia is president of the crisis management firm Logos Consulting Group and is on the adjunct faculties of New York University and Columbia University. His last book, The Agony of Decision: Mental Readiness and Leadership in a Crisis, was named One of the Best Crisis Management Books of All Time by BookAuthority. His prior book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, was named to the United States Marine Corps Commandant's Professional Reading List for five consecutive years.
He is a senior fellow at the Institute of Corporate Communication at Communication University of China. He is a contract lecturer at the Defense Information School and at the Wharton School, University of Pennsylvania.