In the latest Elevated Marketing Dot Podcast, we talked about the shift happening in Facebook ad targeting.

With the traditional reliance on detailed demographic data diminishing, marketers now face the challenge of connecting with their audience through compelling words and images alone.

This episode explores how Meta’s new algorithm-driven approach emphasizes the importance of creativity and high-quality content, leveraging machine learning to find the right audience based on engagement and conversion data.

Join us as we discuss why this happened and how we adapt to this new landscape, from crafting engaging stories and visually appealing ads to understanding the synergy between human creativity and machine precision.

Whether you’re a seasoned marketer or just starting, this episode offers valuable insights on thriving in the evolving world of Facebook advertising.