Personalization is the future of marketing. Just ask Greg Lim, CEO & Co-Founder at Persosa. They help companies take their websites from a 0 to a 10 on the personalization scale, saving clients hundreds of thousands of clients in the process. On this episode, Greg shows you how to start personalizing your marketing by making small tweaks. What we talked about: Personalization Website personalization Demand Gen SEO This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.