There’s no reason why your B2B marketing strategy can’t feel like B2C to the customer. Today, intuitive user experience trumps all else. In this #DemandGen episode of B2B Growth, Sheila catches up with one of the 100 Most Influential B2B Tech Marketers in North America and the CMO at Swrve, Tara Ryan. The two marketing pros talk: Integrating hyper-personalized messaging Choosing the best tech stack for your company’s sales cycle How marketing and sales can partner up in order to cultivate growth This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing. Request a Complimentary Marketing Audit Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.