Awe-inspiring talents, unusual objects, strange phenomena and mind-boggling feats are explored in Travel Channel’s reboot of the iconic series, Ripley’s Believe It or Not! Hosted and executive produced by Bruce Campbell, the 10-episode, hour-long series is inspired by Robert Ripley’s obsession with the awesome and his keen eye for what keeps viewers mesmerized. Seventy years after Ripley hosted the first eponymous series, we still can’t resist his challenge to, “Believe it, or not!”

One hundred years ago, Ripley went on a quest to the farthest reaches of the globe in search of the extraordinary and unusual. Now, hosted from the famed Ripley’s Warehouse in Orlando, Florida, Campbell introduces the next generation to astonishing and one-of-a-kind stories.

In the premiere episode, Campbell shines the spotlight on six individuals who possess such uncanny ability, outrageous talent and fearlessness that they are known as “Natural Born Thrillers.” Ohio native Rick Smith tosses playing cards at 92 miles per hour making them as dangerous as daggers, while Dai Andrews, “master of pain,” terrifies crowds by swallowing curved swords that can kill with the smallest wrong move. Tyler Scheuer thrills stadium crowds with a bizarre gift for balancing any object – of any size – on his chin. In Toronto, Twisty Troy, the “human pretzel,” was born with extraordinary flexibility and can run upside down, while a California couple risks their lives to walk down a thin net “aisle” strung 800 feet above a canyon - and into their marriage ceremony.

Bruce Campbell is an American actor, producer, writer, comedian and director. One of his best-known roles is portraying Ash Williams in Sam Raimi's The Evil Dead franchise, which originated in 1979 as a low budget film in which he starred and was co-executive producer. He has appeared in a variety of films, large and small, such as Sky High (2005), Escape from L.A. (1996), Cloudy with a Chance of Meatballs (2009) and the indie cult classic, Bubba Ho-Tep (2002).

On television, Campbell has been seen in lead roles in The Adventures of Brisco County, Jr. (1993-94) and Jack of all Trades (2000), starred as Autolycus (the King of Thieves) in Hercules: The Legendary Journeys and Xena: Warrior Princess(1995-99) and Sam Axe on the USA Network series Burn Notice (2007-13). Most recently, Campbell has been seen on AMC’s Lodge 49 and STARZ'S Ash vs. Evil Dead in his reprised role of Ash Williams. Campbell has an extensive personal appearance tour that attracts his rabid fans from all across the country.