Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking factors, pointing out which framework in E-E-A-T (or should we call it E-E-A-A-T-T) you should be centralizing your focus towards.  Learn how to leverage unique human traits that artificial intelligence cannot replicate, giving your brand an extra edge. Be sure to tune in as we look into how you can deepen the connectivity to your audience in today's evolving digital world this week on the EDGE of the Web! [00:03:48] Re-introducing Michel Fortin [00:05:55] How Can You Position Yourself Into a High Touch Mindset?  [00:09:54] What Must Brands Do to Stand Out In The Future?  [00:12:47] EDGE of the Web Title Sponsor: Site Strategics [00:15:28] How Can Brands Take a Community Approach to User Experience Optimization?   [00:19:19] The History of Google’s Ranking Factors [00:22:10] Michel’s Approach to E-E-A-T [00:25:36] EDGE of the Web Sponsor Wix [00:32:50] What is AI Unable to Replace?  [00:35:17] How Can We Utilize AI in Our Marketing Efforts?  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://twitter.com/michelfortin LinkedIn: https://www.linkedin.com/in/michelguyfortin Facebook: https://www.facebook.com/michelguyfortin/ YouTube: https://www.youtube.com/c/MichelFortinSEO Instagram: https://www.instagram.com/michelguyfortin/ Resources https://michelfortin.com/ https://www.musora.com/ https://www.drumeo.com/ https://www.piano.com/