Rex Frank, a veteran in the managed services industry, shares his journey from working at a break-fix company to becoming a leader in managed services. He emphasizes the critical role of process documentation in scaling IT businesses and improving service quality. Frank discusses the challenges faced by managed service providers (MSPs) in the early days, including the transition from break-fix models to proactive maintenance. He highlights the importance of standardization and how it contributes to better service delivery and increased profitability. The conversation explores the concept of "process maturity" and its impact on business operations. Frank explains how well-documented processes can lead to consistent service delivery, reduced errors, and improved customer satisfaction. He also touches on the significance of employee training and the benefits of having clearly defined roles and responsibilities within an organization.Frank shares insights on pricing strategies for MSPs, emphasizing the need to align pricing with the value delivered to clients. He discusses the evolution of pricing models in the industry and how businesses can optimize their pricing to remain competitive while ensuring profitability. The interview concludes with Frank's thoughts on the future of managed services, including the potential impact of artificial intelligence and automation on the industry. He encourages MSPs to continually adapt and improve their processes to stay ahead in an ever-changing technological landscape. Key Takeaways: 

1. Process documentation is crucial for scaling IT businesses
2. Standardization leads to improved service delivery and profitability
3. Well-defined processes contribute to consistent service and reduced errors
4. Pricing should align with the value delivered to clients
5. Continuous adaptation and improvement are essential for MSP success

=== Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?One-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024