• 646 IT Nation Supports K9 for Warriors

    8 GIU 2024 · Tim, a combat veteran who has served four tours and spent over five years in war zones, discusses how K9 for Warriors has transformed his life by pairing him with his service dog, Coop. He explains that the organization takes veterans who have become introverted and pairs them with rescued shelter dogs trained to provide companionship and help them reintegrate into society. The application process involves getting a recommendation from a counselor or doctor, detailing how a service animal could benefit the veteran's specific needs. K9 for Warriors then carefully matches the veteran with a suitable dog based on their requirements. Tim highlights the unique story of Coop, who was previously paired with another veteran but had to be re-qualified before being matched with Tim. Tim emphasizes the extensive training the dogs undergo, including real-world exposure to different environments and situations. He describes the 21-day training camp where veterans are introduced to their service dogs and learn to work together. The transition from being alone to having a loyal companion has been life-changing for Tim, providing emotional support and reducing anxiety. Key Takeaways:  - K9 for Warriors rescues shelter dogs and trains them as service companions for veterans with PTSD, TBI, or MST. - The application process involves getting a doctor's recommendation and detailing specific needs. - Service dogs undergo extensive training, including real-world exposure and a 21-day training camp with veterans. - Service dogs provide companionship, emotional support, and help veterans reintegrate into society. - The transition from being alone to having a service dog has been life-changing for many veterans. Links from the show:Website:  https://k9sforwarriors.org/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    12 min. 6 sec.
  • 645 Gregg Lalle - IT Nation's New General Manager

    8 GIU 2024 · Gregg Lalle recently transitioned from leading the international sales teams at ConnectWise to becoming the General Manager of IT Nation. In this role, he aims to make IT Nation more inclusive by welcoming non-ConnectWise partners and vendors to the community. His focus is on growth, business efficiency, leadership development, and promoting health and well-being for managed service providers (MSPs). Gregg plans to bring a global perspective to IT Nation, drawing from his experiences working with partners in Europe, Australia, and New Zealand. He wants to create a "community of communities" by collaborating with other industry groups. For upcoming IT Nation events like Connect, Gregg intends to bring in diverse speakers and experiences to excite attendees from various backgrounds. Key Takeaways:  - IT Nation aims to be more inclusive of non-ConnectWise vendors and partners - Growth, business efficiency, and health/well-being are key focus areas for MSPs - IT Nation is expanding globally, with strong communities in Europe, Australia, and New Zealand - Gregg Lalle brings a global perspective from his international sales experience - Upcoming IT Nation events will feature diverse speakers and experiences   === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    16 min. 25 sec.
  • 644 The Secret Sauce of IT Nation Evolve Peer Groups

    8 GIU 2024 · Andre Gilmore leads the IT Nation Evolve peer groups (formerly HTG peer groups acquired by ConnectWise in 2018) aimed at accelerating the growth of MSP partners. The peer groups are unique in their emphasis on both personal and professional development, creating an environment of closeness and trust where members can have honest discussions and "refuse to let each other fail." The groups meet quarterly for two-day in-person sessions with ample social activities to build strong relationships. Each member presents their business metrics, goals, successes, and challenges, and the group acts as a "board of directors" providing advice and accountability. A key aspect is that members define their own measures of success, which could be financial goals or personal priorities like more family time. The peer group framework includes reviewing four plans (legacy, business, life, leadership) and a member performance dashboard with benchmarking data. While a general agenda guides the meetings, facilitators have discretion to prioritize struggling members and even bring in the group for on-site support if needed. The real cost is the significant time commitment, which motivates members to maximize the value. Key Takeaways  - IT Nation Evolve peer groups focus on personal + professional growth through trusted relationships - Quarterly 2-day in-person meetings with social activities to build strong bonds - Members define own success goals and hold each other accountable - Review business metrics, get peer advice/board of directors perspective - Facilitators can prioritize struggling members, even bring in on-site support - Significant time commitment is real cost, driving engagement Links from the Show - Website: https://www.connectwise.com/theitnation/evolve/peer-groups === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    9 min. 37 sec.
  • 643 Peter Kujawa on Boosting MSP Profitability: Insights from IT Nation Secure

    7 GIU 2024 · Uncle Marv kicks off the episode by introducing Peter Kujawa from Service Leadership, a ConnectWise company that benchmarks MSPs and other tech service providers on their financial and operational performance. Peter explains that Service Leadership has been collecting quarterly data from companies worldwide for 19 years to determine best-in-class metrics that drive success . He shares how benchmarking was a game-changer for the struggling MSP he was running, instantly revealing areas to improve like product margins. By implementing best practices, Peter turned it into a $17 million business . Uncle Marv is amazed at the level of detail in the benchmarking, with over 80 KPIs compared against the top 25% most profitable peers . Peter discusses Service Leadership's annual compensation report, providing salary data on 60 positions to help MSPs attract and retain talent . He also talks about his journey from being a lawyer to the tech world, running businesses in various industries before joining the MSP space during its early "Wild West" days . Key Takeaways:  - Service Leadership benchmarks MSPs worldwide on finances and operations to identify best practices - Benchmarking revealed areas to improve for Peter's former MSP, transforming it into a $17M business - The compensation report provides detailed salary data to help MSPs with hiring and retention - Peter transitioned from law to business, running companies across multiple industries === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    30 min. 33 sec.
  • 642 Raffael Marty on MSP Cybersecurity: Insights from IT Nation Secure

    7 GIU 2024 · Hey folks, Uncle Marv here, coming to you live from IT Nation Secure in Orlando, Florida! In this episode, I had the pleasure of chatting with Raffael Marty, or Raffy as he's known, from ConnectWise. Raffy is the Vice President of Cybersecurity and has been with ConnectWise for three years. We dive deep into the world of cybersecurity, especially focusing on the MSP space. Rafi shares his journey from enterprise security to MSPs and highlights the subtle yet significant differences between the two. We discuss the importance of seamless product integration and automation in the MSP world. Raffy explains how ConnectWise is helping MSPs not only protect their clients but also grow their businesses through their Partner Program and various marketing initiatives. We also touch on the challenges of automating security responses and the balance between reducing false positives and maintaining effective security measures. One of the most exciting parts of our conversation is about the future of cybersecurity, including the role of AI and the emerging threat of deep fakes. Rafi shares some upcoming announcements from ConnectWise, including their new Security 360 capability, which aims to provide a unified dashboard view of security data from both ConnectWise and third-party products. This episode is packed with valuable insights for anyone in the IT and cybersecurity fields. Don't miss it!Key Takeaways:  - Raffael Marty’s Role: Raffael Marty, Vice President of Cybersecurity at ConnectWise, shares his journey from enterprise security to the MSP world. - MSP vs. Enterprise Security: Discussion on the differences and similarities between enterprise security and MSP security. - Product Integration and Automation: Importance of seamless integration and automation in MSP security products. - ConnectWise Partner Program: How ConnectWise supports MSPs in growing their businesses through marketing and co-selling initiatives. - Security 360: Introduction of ConnectWise’s new Security 360 capability for a unified security dashboard. - AI and Deep Fakes: The impact of AI on cybersecurity and the emerging threat of deep fakes. - Future of Cybersecurity: Insights into the evolving landscape of cybersecurity and the importance of staying updated with the latest technologies. === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    24 min. 15 sec.
  • 641 MSP Success Story: Unbound Digital

    6 GIU 2024 · The episode kicks off with Uncle Marv providing updates on his recent trip to IT Nation Secure and the new podcast sponsor, TruGrid. He then welcomes Jason and Rachel Miller to discuss what makes a successful MSP. The Millers share their experience of renovating their new office building, which was previously the Johnson City Chamber of Commerce building. They discuss the challenges they faced, including dealing with outdated features like parquet flooring and asbestos. A significant turning point for their business was the decision to shed their residential customer base and focus solely on business clients. This shift allowed them to streamline their operations and adopt a more specialized approach tailored to the needs of commercial clients. When it comes to financial management, the Millers take a pragmatic approach. While they don't strictly follow methodologies like Profit First, Rachel employs her accounting background to maintain a pulse on the business's financial health. Their focus is on retaining customers and ensuring high levels of satisfaction, rather than rigidly adhering to KPIs or billable hour targets.Key Takeaways:  - Transitioning from residential to business clients was a pivotal moment for the Millers' MSP. - Renovating an old building presented unique challenges but allowed them to create a customized office space. - Customer satisfaction and retention are prioritized over strict adherence to KPIs or billable hour targets. - Rachel's accounting background plays a crucial role in the financial management of the business. Links from the show:Tennessee Man Attempts to Enroll at High School to Pursue Minor: https://tinyurl.com/3ytt3hfnNaked Florida Man Crashes into Jail:  https://tinyurl.com/2jphsc5t === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    1 h 3 min. 23 sec.
  • 640 Interviews from Tampa - SuperOps Super Summit

    1 GIU 2024 · Uncle Marv here with the scoop from the SuperOps Super Summit. This was a tweener episode, recorded between conferences to give you the inside scoop. First up, I caught up with Arvind, the big boss at SuperOps. He filled me in on the Summit being their 7th event, with a focus on MSP education and networking rather than sales pitches. Arvind shared how SuperOps has grown from an unknown to a recognized brand in the last 18 months, thanks to their great product and making themselves available to the MSP community. Next, I grabbed Damo, the VP of Products. This guy has been building enterprise software for 20 years, but he really digs working on products that contribute to real people's growth and success. Damo encouraged listeners to join the SuperOps community to experience the full value beyond just the product. Then I had a chat with Chris Cool, who recently joined SuperOps after being impressed by their technology and people. Chris shared his journey from the copier world to IT consulting, initially outsourcing everything before deciding to bring it all under one roof with SuperOps. Finally, I connected with Juan Fernandez, the SuperOps Channel Chief. Unfortunately, you'll have to wait for that interview in the next episode!Key Takeaways - SuperOps focuses on providing an exceptional experience for MSPs, not just a product - Their events prioritize MSP education and networking over sales pitches - The company has grown rapidly by making themselves available to the MSP community - New customers like Chris Cool are drawn by SuperOps' technology and people Links from the Show:Super Summit Website: https://supersummit.com/The MSP Owner's Handbook: https://amzn.to/4c4rnSaLead It Like Lasso: https://amzn.to/3KmUbtcThe Pumpkin Plan for Managed Service Providers: https://amzn.to/3R5L57V === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    35 min. 55 sec.
  • 639 ASCII Celebrates 40 Years

    30 MAG 2024 · ASCII was founded in the early 1980s when Alan Weinberger recognized that independent computer dealers and service providers were the smartest people in the industry, acting as trusted advisors to clients. Over 40 years later, that core vision remains - ASCII elevates managed service providers (MSPs) by leveraging the collective power of over 1,300 members and 10,000 employees across North America. The community provides immense value through group purchasing discounts, educational resources, networking opportunities, and the ability to subcontract work across geographies. Members drive new programs and initiatives through the advisory board, such as the popular SPARC peer groups where MSPs openly discuss business challenges. Looking ahead, ASCII is enhancing its global presence with instant translation capabilities, allowing members worldwide to collaborate seamlessly. The fundamental mission endures - empowering independent IT businesses by giving them a powerful collective voice while remaining vendor-neutral.Key Takeaways - ASCII celebrates 40 years as the oldest, largest independent IT community - Provides collective bargaining power, education, and networking for MSPs - Members drive new programs through advisory board and peer groups - Expanding global reach with instant translation for international collaboration - Remains vendor-neutral, elevating independent IT businesses as trusted advisors Alan Weinberger: Founder, CEO and Chairman of The ASCII Group Inc. - https://www.ascii.com/ - Proud of the personal relationships and trust built between ASCII members over 40 years - Sees ASCII's bottom-up approach, driven by member ideas through the advisory board, as a key differentiator from vendors - Plans to enhance global presence with instant translation for international collaboration - Uses analogies to elevate the importance of MSPs, drawing parallels to doctors, pilots, etc. - Believes the public undervalues MSPs compared to regulated professions like medicine Alysia Vetter: Vice President of Marketing at The ASCII Group Inc. - Proud of the nurturing environment and team assembled by Alan at ASCII - Appreciates having full access to membership to understand their pain points - Highlights Alan's role in creating a "beautiful community" for members and staff over 4 decades David Stinner: Founder & President at US itek, MSP Workforce - https://www.usitek.com/ - Sits on the ASCII advisory board to provide input on new programs, vendors, and educational topics - Involved in launching the ASCII SPARC peer group program, which allows MSPs to openly discuss business challenges - Leveraged relationships built through ASCII to get a major client opportunity by gathering video testimonials - Values the relationships and trust factor within the ASCII community   === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    32 min. 28 sec.
  • 638 Defining Your Ideal Client for Effective MSP Marketing

    30 MAG 2024 · Revisiting Strategic Marketing PlanningWe kick things off by revisiting the concept of having a strategic marketing plan before executing tactics. Tim explains that most businesses get the sequencing wrong - you need to define your target market and ideal clients first, then identify where they are and what messaging will resonate with them. This "fuel" informs the marketing "vehicles" or tactics you'll use. Tim outlines his three power questions to identify ideal clients: who do you love working with, who are your most profitable clients (based on gross profit, not just revenue), and which clients are you getting the best results for? Clients that check all three boxes are your sweet spot to target.Defining Your Target MarketFrom there, Tim walks through a process for defining your target market:  - Analyze the demographics of your ideal clients - industries, roles/titles, company sizes, etc. - Dig into the psychographics - their pain points, goals, aspirations, and the results they want. - Evaluate if the market is viable by looking at size, buying power, accessibility, and growth potential. As you go through this exercise, smaller sub-groups or niches will emerge that you can focus your marketing efforts on more effectively.Researching Where Your Ideal Clients CongregateThe final piece is understanding where your ideal clients get information and spend time online/offline. Tim recommends using AI tools like Perplexity to research things like:  - Influencers they follow - YouTube channels they watch - Podcasts they listen to - Social media groups they're in - Forums and online communities - Email lists they subscribe to - Associations, trade shows, and events they attend This creates a roadmap of all the places you can get in front of your target audience through marketing activities and strategic partnerships. Key Takeaways:  - Define your ideal clients before executing marketing tactics - Ask: Who do you love working with, who's most profitable, and who get the best results for? - Analyze demographics, psychographics, and market viability to identify your target - Use AI to research where your ideal clients congregate online and offline - Focus your marketing efforts on the channels/platforms your target audience uses Links from the show:Rialto Marketing website: https://www.rialtomarketing.com/AI-powered conversational search engine: https://www.perplexity.ai/81-Year-Old California Man was a slingshot terrorist for 10 years: https://tinyurl.com/yc2yj249Florida Woman jumps from Naples pier after sex to escape police: https://tinyurl.com/bdzazuswFlorida Mom Offers man sex with her 10-year-old daughter for $5: https://tinyurl.com/2ambnhswFlorida Man Goes Viral on Wheel of Fortune: https://tinyurl.com/yrucnve6 === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    53 min. 45 sec.
  • 637 Pax8 Beyond 2024 Preview with Rob Rae

    24 MAG 2024 · Catching Up with Rob RaeRob reflects on his first year at Pax8, describing the experience as intense but rewarding. He's impressed by the company's commitment to the MSP channel and the executive team's vision. Pax8 has rapidly expanded to 39 countries with 5,000 partners, giving Rob opportunities to visit places like Lithuania and witness the global MSP community firsthand.Pax8 Beyond 2024 Preview The upcoming Pax8 Beyond conference (June 9-11 in Denver) promises new innovations, education tracks for different MSP roles, and community networking. Rob emphasizes the value of vendor user conferences for MSPs to see where their investments are going and ensure alignment with the vendor's roadmap.The conference will feature five persona-based tracks, including a business growth track. While some attendees may take breaks, Rob aims to deliver compelling content that attracts engagement. He's excited to have new CEO Scott Massey, a tech-focused leader, involved in shaping the product roadmap and support experience.Pax8's Global Footprint and FutureIn October 2024, Pax8 will host its first European user conference in Berlin, designed to provide equal value to MSPs worldwide. As Pax8 continues its rapid international expansion, Rob is enthusiastic about the global MSP community's growth potential.Key Takeaways: - Pax8 is rapidly expanding globally, now with 5,000 partners in 39 countries - The Pax8 Beyond 2024 conference will feature new innovations, education tracks, and networking opportunities - Vendor user conferences allow MSPs to validate their investments and align with the vendor's roadmap - Pax8 will host its first European user conference in Berlin in October 2024 - The company's tech-focused leadership aims to deliver strong products and support for MSPs worldwide Links from the show: Pax8 Beyond 2024: https://www.pax8beyond.com/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcastOne-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024
    29 min. 17 sec.

Uncle Marv’s IT Business Podcast is a show designed for IT professionals and Managed Service Providers. The podcast aims to provide actionable advice and tips that help IT businesses grow...

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Uncle Marv’s IT Business Podcast is a show designed for IT professionals and Managed Service Providers. The podcast aims to provide actionable advice and tips that help IT businesses grow and thrive in the competitive tech industry. Each episode covers various topics, from technology updates to marketing strategies, business best practices, and interviews with industry experts.
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