638 Defining Your Ideal Client for Effective MSP Marketing
30 mag 2024 ·
53 min. 45 sec.
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Descrizione
Revisiting Strategic Marketing PlanningWe kick things off by revisiting the concept of having a strategic marketing plan before executing tactics. Tim explains that most businesses get the sequencing wrong -...
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Revisiting Strategic Marketing PlanningWe kick things off by revisiting the concept of having a strategic marketing plan before executing tactics. Tim explains that most businesses get the sequencing wrong - you need to define your target market and ideal clients first, then identify where they are and what messaging will resonate with them. This "fuel" informs the marketing "vehicles" or tactics you'll use. Tim outlines his three power questions to identify ideal clients: who do you love working with, who are your most profitable clients (based on gross profit, not just revenue), and which clients are you getting the best results for? Clients that check all three boxes are your sweet spot to target.Defining Your Target MarketFrom there, Tim walks through a process for defining your target market:
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- Analyze the demographics of your ideal clients - industries, roles/titles, company sizes, etc.
- Dig into the psychographics - their pain points, goals, aspirations, and the results they want.
- Evaluate if the market is viable by looking at size, buying power, accessibility, and growth potential.
- Influencers they follow
- YouTube channels they watch
- Podcasts they listen to
- Social media groups they're in
- Forums and online communities
- Email lists they subscribe to
- Associations, trade shows, and events they attend
- Define your ideal clients before executing marketing tactics
- Ask: Who do you love working with, who's most profitable, and who get the best results for?
- Analyze demographics, psychographics, and market viability to identify your target
- Use AI to research where your ideal clients congregate online and offline
- Focus your marketing efforts on the channels/platforms your target audience uses
Informazioni
Autore | Marvin Bee |
Sito | - |
Tag |
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