583 | AI and Paid Media w/ Greg Finn

6 apr 2023 · 34 min. 31 sec.

Descrizione

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast? Join Erin Sparks and guest...

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What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast? Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O’clock podcast, as they answer these questions and many more on this episode of the EDGE podcast!

[00:00:35] Reintroducing Greg Finn
[00:01:48] Marketing O’Clock
[00:05:38] Discord Community
[00:09:42] EDGE of the Web Title Sponsor: Site Strategics
[00:11:14] The Discipline of Recording a Podcast
[00:13:18] Lessons from the First Year of Podcasting
[00:15:56] AI Content and It’s Use in Paid Advertising
[00:18:29] EDGE of the Web Sponsor: Wix
[00:24:37] Data Studio to Looker
[00:25:36] EDGE of the Web Sponsor: SE Ranking
[00:26:50] 2023 Digital Marketing and AI Predictions
[00:29:03] What Excites/Bugs You About Your Industry?