Aaron Evans is the founder of Flow State, a specialist B2B sales performance and transformation consultancy dedicated to helping leaders and teams win in the new era of B2B sales. With 14 years of sales enablement, coaching, and hands-on training experience, Aaron has worked in multinational, corporate, and start-up business environments across EMEA, US, LATAM, and APAC.

Throughout his career, Aaron has successfully led sales transformations in several verticals, including taking an HR tech business to IPO in 2014. As a qualified coach and practitioner of NLP and Neuro-Semantics, he brings a unique perspective to his work in sales enablement.

Aaron is a passionate SaaS sales enablement leader, guest speaker, and mentor who has proudly developed thousands of sales managers and professionals globally. His expertise lies in creating highly-immersive, bespoke B2B sales training and coaching experiences.