25 GIU 2024 · In this episode of the Sales Development Podcast, host David Dulany dives deep into the world of buyer personas with Jim Kraus, President of the Buyer Persona Institute. Jim shares invaluable insights into the importance of understanding buyer decisions and the five key areas that can transform your approach to sales and marketing. From defining buyer personas to conducting in-depth interviews with recent buyers, Jim provides a comprehensive guide on how to uncover and leverage the information that truly matters to your prospective clients. Whether you're in tech sales, marketing, or product development, this episode will equip you with the tools and strategies needed to better connect with your target audience and drive revenue growth. Tune in to learn from one of the leading experts in buyer persona development and take your GTM strategy to the next level!

10 GIU 2024 · In this episode of the Sales Development Podcast, host David Dulany sits down with Mark Fershteyn, CEO of Recapped, to explore the innovative world of digital sales rooms and their transformative impact on the sales process. Mark shares his journey from a struggling salesperson to a successful entrepreneur, driven by a passion for process-driven selling and buyer collaboration. They discuss the challenges faced by sales teams, the importance of creating a seamless buyer experience, and the future of sales technology. With practical insights and real-world examples, this episode offers valuable strategies for sales professionals looking to enhance their approach and close more deals. Tune in to learn how Recapped is revolutionizing sales with its collaborative platform and why enabling buyers is key to winning in today's competitive market.

5 GIU 2024 · In this episode of the Sales Development Podcast, host David Dulany is joined by Matt Harney, founder of Cloud Ratings, to explore the intricacies of the SaaS and technology market. Matt shares his journey from investment banking to creating Cloud Ratings, an analyst firm that bridges the gap between public and private data to provide insightful quadrants for software evaluation. They delve into the challenges and strategies of evaluating software, the importance of ROI reports, and how digital sales rooms are revolutionizing the buying journey. Tune in to gain valuable insights into the evolving landscape of SaaS, driven by data and customer satisfaction.

20 MAG 2024 · In this episode of the Sales Development Podcast, host David Dulany delves into the transformative concept of Ecosystem-Led Growth with Bob Moore, CEO of Crossbeam. Bob shares insights from his latest book, "Ecosystem Led Growth," and explains how leveraging data and relationships within partner ecosystems can drive efficient and scalable business growth. They discuss the challenges and misconceptions surrounding partnerships, the power of modern data integration tools like Crossbeam, and the pivotal role of sales managers in maximizing ecosystem strategies. Tune in to learn how to navigate the evolving landscape of sales technology and harness the full potential of your partner network for unparalleled growth. Don't miss out on actionable insights!

26 APR 2024 · This episode of the Sales Development Podcast features an in-depth conversation with Tito Bohrt, a leading figure in the sales development and technology sales arena. Tito discusses his journey in creating a pivotal sales tool that enhances pipeline and revenue generation for tech companies. The discussion delves into the specifics of sales strategies, the integration of data analytics, and the impactful use of SaaS platforms to optimize sales processes. Listeners will gain insights into the nuances of effective sales development, the importance of data-driven decision making, and how to leverage technology to maximize sales outcomes. The conversation also explores Tito's multifaceted business model, including his venture capital initiatives and the synergy between sales outsourcing, advisory roles, and technological solutions. This episode is a valuable resource for anyone looking to enhance their sales techniques and understand the dynamics of sales development in the tech industry.

25 APR 2024 · This episode of the Sales Development Podcast, hosted by David Dulany and featuring expert guest Mark Colgan, delves into the intricate world of outbound sales strategies for B2B SaaS companies.  The discussion centers on overcoming common pitfalls that many companies face when their outbound efforts yield diminishing returns. Mark breaks down his two-phase approach to revitalizing outbound campaigns, beginning with refining messaging to better address potential clients' pain points and moving towards leveraging intent data and trigger events to target prospects more effectively.  The podcast offers a deep dive into identifying and utilizing signals and triggers that predict buyer readiness, thereby enhancing the precision of outbound campaigns. Through real-world examples and practical advice, the episode provides listeners with actionable insights into optimizing their sales processes, from redefining Ideal Customer Profiles (ICPs) to integrating new technologies into existing sales stacks.  The podcast is an essential resource for sales professionals aiming to boost their outbound effectiveness and drive sustained revenue growth.

9 APR 2024 · Jake Dunlap comes on the show to talk about his new book, “The Innovative Seller: Keeping Pace in an AI and Customer-Centric World.”  In the rapidly evolving landscape of B2B sales, the fusion of technology, marketing, and sales strategies has become imperative for the success of SaaS startups and established companies alike.  The Innovative Seller: Keeping Pace in an AI and Customer-Centric World dives deep into the world of Sales, uncovering the latest, cutting-edge strategies and tactics that are reshaping how companies build their go-to-market engines.  This podcast, brought to you by Tenbound, provides invaluable insights into the intersection of process, technology, and human interaction that drives revenue growth and operational efficiency.  T he episode explores the challenges and solutions encountered by sales professionals as they navigate the complexities of modern sales environments, offering listeners actionable advice on optimizing sales strategies, leveraging sales technologies, and embracing AI to stay ahead in the competitive world of technology sales. Join us as we uncover the secrets to scaling sales operations, improving performance metrics, and revolutionizing the B2B sales process for the digital age. https://www.amazon.com/Innovative-Seller-Keeping-Customer-Centric/dp/1394180241/

8 APR 2024 · Sales Tech Deep Dive with Jon Miller Revolutionizing the B2B Revenue Playbook: Insights from Jon Miller on the Future of Sales and Marketing and Nicolas de Kouchkovsky of CaCube Consulting.  In a rapidly evolving B2B landscape, traditional sales and marketing strategies are facing unprecedented challenges. In this week’s Sales Tech Deep Dive, we feature insights from industry legend Jon Miller, of Marketo, Engagio (later Demandbase), and a pioneer in demand generation and account-based marketing. Jon delves into the critical need for a paradigm shift in the B2B revenue playbook. Amidst the backdrop of technological advancements and changing buyer behaviors, we explore the limitations of conventional approaches, highlighting the increasing difficulty in capturing and retaining customer attention through traditional lead-based methods. Jon articulates the importance of aligning sales and marketing efforts with the modern buyer's journey, emphasizing the strategic role of brand reputation, personalized customer experiences (ABX), and the intelligent application of AI in crafting more effective and meaningful engagements.  As the B2B sector stands at the cusp of significant transformation, this session provides a valuable roadmap for navigating the complexities of today's market dynamics, ensuring organizations are poised to thrive in the competitive landscape ahead.

1 APR 2024 · In this episode of the Sales Development Podcast, host David Dulany and guest Richard Harris dive deep into the essence of what fuels the success of SaaS startups and established tech companies alike: the synthesis of technology marketing, sales development, and revenue operations. Richard Harris, a world-renowned sales trainer with a rich history of elevating sales teams across the spectrum, shares invaluable insights and tactics that have cemented his status as a go-to authority in sales training. From the foundational principles of his NEAT Selling system to the upcoming release of his book "The Seller's Journey," Harris unpacks the critical components of building and maintaining a high-performance sales engine. This episode not only highlights Harris's unique approach to sales training and development but also emphasizes the importance of continuous learning, adaptation, and the personal touch in creating meaningful customer experiences. Join us as we explore the synergies between strategy, people, processes, and technology that power the go-to-market engines of the tech sales world, all brought to you by Tenbound.

18 MAR 2024 · Sally Duby serves as the Chief Sales Officer at The Bridge Group, a premier consultancy specializing in Inside Sales and Sales Development. With a profound expertise in constructing and revamping inside sales and sales development teams, she champions the integration of cutting-edge technologies and services with pioneering sales methodologies to drive accelerated revenue expansion. Her career includes significant roles at industry giants like Oracle and Skype, alongside a notable 15-year tenure at the helm of an inside sales consultancy, where she honed her leadership and strategic skills. We discuss her new book: Sales Development Hacks that Work. Buy it here: https://www.amazon.com/Sales-Development-Hacks-That-Work/dp/B0CR16C3SB