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The PR Pace Podcast

  • PR for the Rocket City: Huntsville

    17 APR 2024 · Guess which American city holds the most PhD's per capita? Not NYC, not SF ... it's Huntsville, Alabama and that's just the tip of the iceberg about interesting facts happening in this fine American city. Lucia Cape, SVP of Economic Development in the Chamber of Commerce, joins us to talk about why this city is thriving, in part due to their investment in music as an economic growth tool. Anna Staropoli, freelance writer and editor, also stops by. Anna had just visited Huntsville and we discuss her process for covering the economies of various cities. Enjoy!
    46 min. 39 sec.
  • Tax Day PR-- a Conversation with Tax Pro Karla Dennis

    11 APR 2024 · Everyone's favorite day is almost here -- Tax Day! Just kidding. But when you're lucky enough to work with the wonderful Karla Dennis, tax attorney and small business advisor, you're always in good hands. Karla shares her amazing entrepreneurial story with us + how the media and PR has helped her career so much. Personal finance reporter Mary Beth Eastman also stops by to share with us her best tips for working with publicists. Enjoy!
    38 min. 33 sec.
  • Inside PR Strategies: Unraveling the Psyche of Terrorism and Capturing Local Stories in Florida

    18 MAR 2024 · This week, we interview Dr. Nina Cerfolio, a psychiatrist with a new book out called https://www.routledge.com/Psychoanalytic-and-Spiritual-Perspectives-on-Terrorism-Desire-for-Destruction/Cerfolio/p/book/9781032633459. We talk about this terrible reality we're all dealing with, and how, through her work and in writing this book, she offers tips and techniques for using spirituality to cope with terrorism. Next up is Geovany Dias, a reporter with WFTV in Orlando, Florida, who shares his international background and pro tips for working with local TV stations. Enjoy!
    45 min. 58 sec.
  • To Wiki or Not?

    29 FEB 2024 · How important is Wikipedia in the PR world? Luckily we brought on the person who wrote the book on that very topic! Rhiannon Ruff is the author of "https://books.google.com/books/about/Wikipedia_Crisis_Communications.html?id=MpnKEAAAQBAJ" and we explore and break down the evolution of Wikipedia; how important it is for your clients; and how to navigate the clunky and laborious process of editing a page. Terri Huggins Hart, freelance journalist, also joins this week where we talk about her favorite ways to with PR pros. Enjoy!
    45 min. 23 sec.
  • PR from the Edges of Earth

    31 GEN 2024 · I love this episode so much! Our first episode is with PPR client Andi Cross, who founded + runs Edges of Earth, a two-year global diving mission driving awareness to ocean conservation. Andi had a very successful corporate career in NYC and successfully did the pivot of all pivots when she launched EOE. I know you'll be fascinated hearing about it. Also joining us is Ruksana Hussain, who is the publisher and editor of Traveler and Tourist magazine. Ruksana talks about the job of travel writer + reporter, the state of that industry and, of course, her advice for how publicists can work best when pitching her. Enjoy!
    55 min. 35 sec.
  • 2024 Trends with Fox's Cheryl Casone

    18 GEN 2024 · Fox Business anchor, host and reporter, Cheryl Casone, is our honored first guest of the new year. Cheryl is a trusted source on many aspects of finace and business, including real estate ... she hosts her own show, American Dream Home, on FBN which if you haven't already, you need to check out! Cheryl talks what this year will hold, including -- her prediction that interest rates will drop (yay!). Happy New Year!
    28 min. 45 sec.
  • How to Publicize Lawyers in the Media

    19 DIC 2023 · Thanks for checking out our last episode of 2023! We end on a high-note with two great interviews as we dive into the world of legal PR. Amanda Bronstad is a reporter at Law.com and she recently interviewed our client, mass tort attorney Mikal Watts. Do you know the difference between a mass tort and a class action lawsuit? Me neither, til this episode - it's interesting! Next up is Leonard Scheiner, Principal at Geek Haus, which works almost exclusively with attorneys and lawfirms helping them with PR, marketing and much more. Enjoy!
    37 min. 29 sec.
  • Talk Radio, the Changing Face of Media + Creating Great Content

    16 NOV 2023 · This week, my good pal Frank Morano, radio show host on 77 WABC here in NYC, stops by for such a fun conversation. We agree- talk radio is alive & well, despite all the many changes and challenges the media lanscape is facing. Our client, attorney Eric Richman, kicks off this episode by sharing a bit about his practice and how PR has benefitted his business.
    42 min. 50 sec.
  • Moving Politics FORWARD -- Spotlight on The Forward Party

    3 NOV 2023 · If you like politics -- this is the episode for you. First up is PPR client Lindsey Drath, who is the CEO of the Forward Party, a new political party and advocacy group dedicated to rethinking and reworking our broken political system. Lauren Jessop, political reporter, also stops by. She recently profiled the Forward Party and we learn all about her sourcing and reporting style.
    36 min. 41 sec.
  • PR in the Marketing Industry

    4 OTT 2023 · In this episode, we discuss marketing the marketers! We start off with our client Bridgit Wallace, VP of Business Development at NOVUS Media, an independent media planning and buying agency. Kristina Monllos also stops by. Kristina is the Senior Marketing Editor at Digiday and she talks to us about what her day-to-day is like and how she prefers to have actual phone chats with sources. Hope you enjoy!
    48 min. 9 sec.

If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder...

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If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.
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