The Point: In Your Ear

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Feldman Creative delivers insights and advice to help listeners understand vital concepts for effective online marketing. The program focuses on content marketing, social media, search, blogging, writing for the web...

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The Point: In Your Ear

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25 Brain Lubricants to Generate Ideas

15 APR 2014 · Feeling stuck? Writer's block? Don't sweat. Check out this edition for 25+ ideas for freeing your mind and getting the brain cranking again.

Ascoltato 10 min. 30 sec.
The Online Marketing Pop Quiz

21 AGO 2013 · What is the number one thing to focus on in your online marketing campaign? I wonder if you'll be able to figure this out.

Ascoltato 9 min. 30 sec.
Your Content Don't Rock n' Roll

16 LUG 2013 · As a marketer, you hunt for copywriters and creative people capable of producing stuff. Given the need to deliver lots and lots of stuff, some companies settle for some pretty low-quality, low-cost stuff. It consists of words—keywords—not much more—not ideas—not opinions—nothing original or memorable. Isn't it time to shake it up, baby?

Ascoltato 8 min. 58 sec.
Social Media-Worthless as the Telephone?

21 GIU 2013 · In this episode we pay a visit to the "Theater of the Absurd" for a comedy sketch—a parody. The dialogue means to speak to how commonly executives dismiss social media marketing.

Ascoltato 7 min. 32 sec.
Your Website is a Mousetrap

10 GIU 2013 · A fun (and slightly gross) episode explaining how to create the content that becomes the effective bait you need to attract visitors to your website.

Ascoltato 8 min. 51 sec.
Why You Shouldn't Do Content Marketing

5 GIU 2013 · In the first edition of Barry Feldman's new show, Barry shares an article he wrote for Convince and Convert. He explains three reasons you shouldn't do content marketing.

Ascoltato 8 min. 51 sec.