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The Joe Lemon Podcast

  • 146. The Future of Medtech Influencer | Why medical device brands need content creators

    10 MAG 2024 ·  🔊Content creators will play a critical role in shaping the landscape of medical device brands. 🎥 Discover why collaboration between MedTech brands and influencers is more vital than ever, and how your unique perspective can drive innovation in the industry. 🕒 Timestamps: 2:39 Trends in MedTech Go-to-Market   4:10 The Role of MedTech Influencers 5:55 Why Becoming a MedTech Influencer 6:45 How to Become a MedTech Content Curator Connect with Joe Lemon Linkedin: IG: YouTube:
    8 min. 15 sec.
  • 145. Dr. Vince Leone on Joe Lemon Show

    26 APR 2024 · Today's guest Dr. Vince Leone.   Dr. Vince Leone helps chiropractors build scalable, sustainable systems by incorporating technology.Dr. Leone discusses the transformative potential of technology in creating scalable and sustainable systems for chiropractors. Throughout our conversation, he shares actionable insights on how practitioners can leverage tech solutions to enhance patient outcomes, streamline operations, and ultimately drive their practices towards long-term success. Whether you're a healthcare professional or just interested in the intersection of technology and wellness, this episode offers valuable perspectives on making healthcare more efficient and effective. Don't miss Dr. Leone's expert advice on the future of chiropractic care in the digital age! Website: Linkedin: IG: Memo:
    30 min. 16 sec.
  • 144. Dr. Greg Todd Mastering Position and Solution-Based Offerings

    17 APR 2024 · Looking for ways to smart models that scale? Ready to understand positioning for health entrepreneurs? Join us for a powerful episode as Greg Todd, a renowned healthcare innovator, shares insights from the upcoming annual event at Windham Grant from May 31st to June 2nd. In this session, titled "Scaling Healthcare Professions: Beyond Time for Money," Greg delves into transformative business models that not only amplify healthcare professionals' earnings but also offer a path to a more balanced and fulfilling professional life. Discover strategies for creating impactful group sessions, memberships, and online traffic methods that attract more clients to your practice. Greg discusses the significance of building a community amongst diverse healthcare fields, including dietitians, therapists, and chiropractors, fostering an environment of learning and mutual growth. He challenges the traditional work's more brutal ethos, advocating for innovative, strategic approaches that enhance life-work balance. This episode is a must-listen for healthcare professionals looking to scale their practice, reduce their workload, and achieve significant professional growth without burnout.  Greg also offers an exclusive invitation to SSHCLive2024, providing a unique opportunity to learn these strategies in-depth.  Conntect with Guest: Dr. Greg Todd W: Event: Connect with Joe Lemon Linkedin: IG:
    33 min. 3 sec.
  • 143. Why Every Company Needs Category Evangelist | Fresh B2B Influencer Model

    25 MAR 2024 · Today we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering. Our guest, Joe Lemon, is back with us, and he's got something truly remarkable to share. Joe has cracked the code on how to supercharge sales effectiveness, taking companies from closing just one deal a month to an impressive five. But here's the kicker - it's not about fancy marketing tactics or aggressive sales pitches. It's about having someone who genuinely cares about the product or service they're promoting. Linkedin: IG: JoeLemonDotCo YouTube: Let’s Connect + hit the icon on my profile + tap into the Sales Culture Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast -
    50 min. 31 sec.
  • 142. State of User-Generated Content: Community Content Creation Challenges

    22 MAR 2024 · In this episode, Joe Lemon discusses content creation challenges and explores various strategies to leverage UGC for better engagement. Key Points: - Traditional content creation can be expensive and time-consuming. - Trustworthy content is crucial for audience engagement. - User-generated content is the most trusted form of content. - Different types of UGC exist: - Authentic UGC (e.g., reviews) - Creator content (e.g., YouTubers) - Branded content (e.g., sponsored posts) - Staged UGC (least trustworthy) - Examples of effective UGC implementation: - Hosting online communities (e.g., Mighty Networks) - Influencer marketing (done strategically) Connect with Joe Lemon JoeLemonDotCo YouTube: Linkedin: IG:
    28 min. 58 sec.
  • 141. Syncing Sales & Leadership - Nick Klingensmith on Mastering the Art of Objectives and Execution"

    13 GEN 2024 · In this podcast episode, Joe Lemon and Nick Klingensmith Smith delve into the challenges of aligning leadership with company goals and the struggles sales teams face. They discuss the necessity of clear objectives, the detrimental effects of micromanagement, and the importance of leaders being open to feedback and embracing failure. Nick highlights the need for personal responsibility and purpose alignment for sales reps, emphasizing that understanding one's motivations can drive better performance, regardless of management's actions. The conversation also touches on the significance of relationships in sales and the potential disconnect between frontline experiences and managerial strategies. Connect with Nick Klingensmith Linkedin: Website: Book: Connect with Joe Lemon Linkedin: IG: Producer:
    42 min. 16 sec.
  • 140. Overstuffed Toolbox, Overcomplicating B2B Communities and 2024 Plans

    3 GEN 2024 · In episode 140, host Joe Lemon discusses the complexities he encountered while creating a B2B community. He reflects on the tendency to overcomplicate the process and acknowledges the work of Chris Colt, founder of Challenge Champion, which also focuses on building B2B and online communities. Looking forward, Joe shares his vision for the podcast in 2024, aiming to involve more B2B content creators and practitioners to contribute their knowledge and stories. Linkedin: IG: Podcast → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - Chris Colt and the Challenge Champion (00:00:00) Joe Lemon discusses his experience with Chris Colt's training and the Challenge Champion, a group that builds B2B and online communities. Plans for 2024 (00:01:01) Joe Lemon reflects on his plans for the podcast in 2024, focusing on unpacking how B2B content creators are increasing high-quality leads and driving pipeline. Challenges in Building a B2B Community (00:02:00) Joe Lemon reflects on the challenges faced in overcomplicating the process of building a B2B community, including the pitfalls of overstuffed features and data dumping. Understanding Customer Needs (00:06:43) Joe Lemon emphasizes the importance of understanding customer needs, probing deeper, and simplifying the approach to avoid overwhelming people with choices. Invitation to B2B Content Creators (00:08:33) Joe Lemon invites B2B content creators and practitioners to share their insights and experiences, emphasizing the value of learning from those in the trenches.
    10 min. 59 sec.
  • 139. Authentic Content Method with Rasmus Basilier

    26 DIC 2023 · Connect with Joe Lemon Linkedin: Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity. Connect with Rasmus Basilier Linkedin: The Authentic Content Method: Connect with Joe Lemon Linkedin: IG:
    19 min. 55 sec.
  • 138. Leadership, Building a High-Performing Company Culture with Ken Trupke

    22 DIC 2023 · Leadership, Communication, Building a High-Performing Culture with Ken Trupke ↳ Listen to the podcast - In this podcast episode, Joe Lemon is joined by Ken Trupke, a seasoned sales trainer. They discuss the importance of effective communication in marriage and business, with Ken advising on assuming the best intentions in others. The discussion also covers building a high-performing company culture, emphasizing clear vision, curiosity, and hard work. Ken also discusses the challenges leaders face in connecting with their teams and suggests using the DISC model to understand behavioral styles for better communication. The episode concludes with Ken encouraging leaders to start building their desired culture, regardless of the current state of their foundational elements. Connect on Social Recovery Lab Show YouTube: Linkedin: IG: Podcast → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast -
    27 min. 40 sec.
  • 137. Building an Army Word-of-Mouth Referrals with Podcast-Guesting

    10 DIC 2023 · Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast guesting for exposure and attracting healthcare providers. Fanlo shares his experiences on prominent aesthetic podcasts, which led to inquiries about franchising and accelerated the launch of Cloud Med Spa. Like Amazon, the platform provides software, services, and procurement services to healthcare providers. Fanlo emphasizes the importance of hard work and dedication for success and highlights the positive impact of Cloud Med Spa on healthcare providers' lives. ### **Connect with Joe Lemon** Recovery Lab Show YouTube: Linkedin: IG: → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast -
    15 min. 12 sec.

Join Joe Lemon as he engages in dynamic conversations with health experts and marketing thought leaders to explore how we optimize our bodies and our business. Whether you're a healthcare...

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Join Joe Lemon as he engages in dynamic conversations with health experts and marketing thought leaders to explore how we optimize our bodies and our business.

Whether you're a healthcare specialist aiming to enhance patient outcomes, a private practice owner seeking growth, or a marketer targeting the healthcare industry, this podcast is your invaluable resource.

With episodes that explore the latest trends, innovative modalities/tools, and real-world case studies, The Joe Lemon Show equips you with actionable insights to elevate your expertise.
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